We're hiring a Demand Generation Manager to own marketing-sourced pipeline for a fast-growing fintech software company from San Francisco, CA. You'll lead account-based marketing, paid media and events, and report one pipeline number that Sales and Marketing both trust.
What you'll do
- Own the marketing-sourced pipeline number and a funnel definition agreed with Sales
- Run account-based marketing against a defined target list, measured on qualified meetings booked
- Allocate paid budget across channels by cost per outcome
- Plan and run the annual event and webinar program, remotely
- Lead the demand team and hold agencies to written KPIs
- Use AI tooling across research, personalization, content and campaign analysis
You may be a fit if
- You have 8+ years in B2B demand generation, including at least 4 years marketing to the US market
- You've owned demand generation through a growth stage of roughly $2M to $3M to $10M+ ARR
- You've personally carried a marketing-sourced pipeline target and reported it to leadership
- You've run account-based demand against a finite list with a meeting or demo target
- You've owned a B2B paid budget with cost-per-outcome accountability, and you're effective with a focused budget
- You've owned a B2B conference and event portfolio with a budget and pipeline target
- You have cross-sell or expansion demand experience
- You use AI tooling routinely and can show what you shipped with it
- You've managed at least 2 direct reports for 2+ years and held an agency to KPIs
- You're fluent in English, spoken and written: you'll present on webinars and write copy
- You've marketed a considered, multi-stakeholder B2B purchase with a long sales cycle
- You have a stable track record, with tenures of 18 months or more
Nice to have
- Experience building agent or automation workflows for marketing
- Answer-engine optimization (AEO) experience
- Experience running AI-platform ad channels as a paid channel
- Fintech experience (a bonus, never a requirement)
- A network among industry conferences, associations and trade media
- Experience with EOS, OKRs or a similar scorecard-driven cadence
- HubSpot depth and ABM tooling
- Experience standing up a customer advisory board or council
What we offer
- Full-time, fully remote role, no travel required
- Competitive compensation with a bonus
- Real authority over channel mix and budget
- Direct work with marketing leadership in a small team
Originally posted on