About the Role
McLean & Company is looking for a strategic, hands-on Marketing Manager to help strengthen customer relationships and drive engagement across our member base. You will own the planning and execution of integrated campaigns that promote research releases, product launches, and events, so members actively use the content, products, and services they've invested in. The goal is to increase engagement, improve the member experience, and support renewals.
This is an individual contributor role with a broad mandate. You'll work closely with the Marketing Director to shape engagement strategy, then own the execution, measurement, and optimization of the programs that bring it to life. You'll partner with research, sales, content, design, social, and PR to make sure the right content reaches the right members at the right time.
Key Responsibilities
Engagement strategy and campaign planning
- Develop and execute marketing strategies and communication plans that drive research usage, product adoption, and event attendance
- Plan integrated campaigns for new research releases, product launches, and core offerings across email, webinars, and digital channels
- Support marketing for new and existing products across divisions, ensuring a consistent go-to-market approach
- Build and maintain a communication calendar aligned with PR, social, sales, research, and other channels
Email and lifecycle marketing
- Manage email strategy, including audience segmentation, campaign goals, send frequency, and timing
- Build, QA, and schedule member emails, partnering with content marketing to reflect McLean's brand voice
- Optimize deliverability and maintain database hygiene to maximize reach
- Run A/B tests and use the results to improve performance
Customer Insight and personalization
- Contribute to customer personas and journeys, and create targeted resources that guide members to relevant research and services based on behavior and engagement patterns
- Use customer intelligence data to identify trends, inform engagement strategies, and recommend new initiatives
Events
- Plan and execute promotional campaigns for webinars and in-person events across email, web, social, and PR
- Create campaign briefs and communication plans for each event type, working with sales, research, events, and design
- Drive registrants, leads, and appointments from events, and help maintain the events calendar
Measurement and reporting
- Track, analyze, and report on campaign and engagement performance, with clear insights and recommendations
- Contribute to a KPI framework that benchmarks success and drives continuous improvement
Cross-functional collaboration
- Build strong working relationships with research, sales, content, design, events and other teams for a seamless member journey
- Work with sales enablement to keep the sales team informed of upcoming campaigns
What You Bring
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 6+ years of experience in performance-driven B2B marketing, preferably in research, SaaS, or membership-based organizations
- Proven experience in customer engagement and lifecycle marketing, with an understanding of retention strategies
- Hands-on experience with email marketing, audience segmentation, and campaign analytics
- Experience with marketing and sales technology such as Salesforce, Gainsight, Pardot, Marketing Cloud or similar marketing automation tools
- Strong project management skills and the ability to run multiple campaigns at once and deliver on time
- An analytical mindset: you can interpret data, spot trends, and turn insights into action
- Excellent written and verbal communication, including copywriting and proofreading
- Strong stakeholder management skills and a collaborative approach across departments
- A customer-centric, proactive, and adaptable working style, comfortable in a fast-paced environment
Language Skills: Bilingual proficiency in French, Spanish or German is preferred to support our diverse client base across North America and globally.
McLean & Company, a division of Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.
#LI-NS2
Bachelor's degree in Marketing, Communications, Business or related field; 6+ years B2B marketing experience; proven customer engagement and lifecycle marketing; hands-on email marketing, segmentation, analytics; experience with Salesforce, Gainsight, Pardot, Marketing Cloud or similar.
Key Responsibilities
- developing marketing strategies
- managing email campaigns
- planning events
Skills & Tools
Salesforce, Gainsight, Pardot, Marketing Cloud
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — Canada
- Languages: English
About McLean & Company
A research and advisory firm providing insights and resources to HR and business leaders. — Industry: Consulting Services