We are seeking a data-driven CRM & Lifecycle Manager to lead our retention and engagement efforts, transforming how we communicate with millions of job seekers. You will be responsible for the end-to-end execution of email, SMS, and in-app messaging strategies to drive user lifetime value and brand loyalty.
Responsibilities
• Design and implement automated lifecycle journeys to onboard, engage, and retain AIApply users.
• Manage the end-to-end execution of email marketing campaigns, including strategy, template creation, and performance analysis.
• Segment user data to deliver highly personalized content across multiple channels such as Email, Push, and In-app notifications.
• Partner with the Product and Engineering teams to integrate CRM tools and ensure data integrity across the tech stack.
• Continuously optimize campaign performance through rigorous A/B testing of subject lines, content, and send times.
• Monitor and report on key retention metrics, including churn rate, LTV, and conversion rates for core AI tools.
Qualifications
The ideal candidate has a proven track record of managing complex lifecycle funnels in a high-growth SaaS environment and is obsessed with A/B testing and personalization.
Required
• 4+ years of experience in CRM, Lifecycle Marketing, or Email Marketing at a B2C SaaS company.
• Proficiency with modern CRM platforms such as Braze, Customer.io, or HubSpot.
• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
• Experience with HTML/CSS for email template customization.
• Excellent copywriting skills with a focus on driving conversions and maintaining a consistent brand voice.
• Hands-on experience with user segmentation and behavioral triggering.
Skills
• CRM
• Retention Marketing
• Email Automation
• A/B Testing
• Loops.so
• Posthog
• Data Analytics
• Copywriting
• SaaS
Benefits
• Competitive salary and equity package
• Flexible remote-first work environment
• Unlimited PTO
• Access to all AIApply premium tools
• Professional development stipend
• Annual company retreats
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