📍Location: Global - Fully remote
📈 Reporting to: Creative Team Lead
💚 Role type: Contract / Full-time
As Creative Strategist (Performance) at Wuffes, you’ll sit within the Creative team in Growth Marketing, turning data and customer insight into scroll-stopping creative at scale. Paired with a dedicated video editor in a pod, you’ll own the weekly flow of ad briefs and scripts for our supplement range across Meta, AppLovin, TikTok and other paid channels. Success is a reliable weekly sprint of high-quality concepts, a steady stream of new winners, and AI built into how we brief, script and learn.
This role is perfect for a creative thinker with a sharp commercial mindset: someone who can turn data and insights into scroll-stopping creative strategies, and work closely with design, growth, and brand teams to bring them to life.
📒 Your responsibilities:
Deliver your pod's full weekly sprint of scripts and briefs on time, every week, across video, static, UGC and AI formats.
Produce a consistent mix of net-new concepts and iterations on top performers, with at least one new winning concept in testing each month.
Review performance data weekly with our Growth team, and turn results into clear next-step briefs within the same sprint.
Build and run a structured creative testing framework for hooks, angles, personas and formats, with learnings documented and shared each week.
Embed AI across your workflow for research, scripting, briefing and automation, with measurable time saved per brief within your first 90 days.
Run your pod with your paired video editor: clear briefs, quick feedback, no bottlenecks, and assets shipped to deadline.
Brief creator partnerships and external partners on UGC and creator content, making sure every brief is on-strategy and compliant.
Bring the creative voice into Growth, Brand and Design discussions so that performance work stays on-brand.
✅ What you bring:
3+ years in performance-focused creative strategy, in-house or agency, ideally in DTC or e-commerce, with a portfolio of ads you scripted or briefed that scaled on Meta and/or TikTok, backed by metrics.
High-volume scripting: evidence of delivering multiple scripts and briefs every week to deadline, without quality slipping.
Commercial creativity and data fluency: you create scroll-stopping ideas, can explain why an ad will work before it goes live, and read thumbstop, hold rate, CTR, CPA and ROAS with confidence to shape the next brief.
Hands-on AI in your workflow: you have actively used AI tools (LLMs, AI video or image tools, automations) in scripting, briefing or production and build repeatable processes, not one-off prompts. Awareness alone isn't enough.
Supplement, health or regulated category experience: you have written compliant, claims-led copy, ideally for supplements, wellness or pet, without losing punch.
Clear briefing and collaboration: you write briefs that creators, editors and agencies can run with first-time, lead your pod with a dedicated video editor, and work smoothly with cross-functional teams.
If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.
3+ years performance-focused creative strategy, ideally DTC/e-commerce; portfolio of ads scaled on Meta and/or TikTok; high-volume scripting; data fluency (CTR, CPA, ROAS); hands-on AI tool use; supplement/regulated category experience preferred.
Key Responsibilities
- writing ad briefs
- analyzing performance data
- managing creative testing
Skills & Tools
Meta, AppLovin, TikTok, AI tools
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time, Contract
- Workplace: Remote — United Kingdom or South Africa or Bogotá or Buenos Aires or Brasília
- Languages: English
About Wuffes
A pet supplement brand that uses performance marketing to scale creative ad concepts. — Industry: Retail and Wholesale