Job Description:
• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
• Create strong angles, hooks, and messaging frameworks for a mature female audience
• Translate product benefits into emotion-driven, problem-solution ads
• Continuously generate new concepts while iterating on proven winners
• Analyze performance data including hooks, retention, CTR, CPA, and ROAS
• Identify winning creatives and patterns
• Create structured iterations to scale winners
• Write actionable briefs for UGC creators and editors
• Guide creators on tone, structure, objections, and delivery
• Work with editors to align creative and performance
• Collaborate with brand and marketing teams to ensure consistency
• Understand the mature women customer persona, including objections, desires, fears, and buying triggers
• Monitor competitors and market trends
• Turn customer feedback and reviews into ad concepts
Requirements:
• Proven experience as a Creative Strategist for D2C brands
• Strong background in direct response advertising
• Deep understanding of Meta & TikTok ad creatives
• Experience scaling ads, not just launching them
• Strong copy instincts, including hooks, headlines, and CTAs
• Data-driven mindset with creative intuition
• Ability to move fast, test fast, and learn fast
• Creative concepting & angle development
• Direct response copywriting
• Performance analysis & iteration
• Clear briefing & communication
• Strong ownership mentality
• Experience in beauty, skincare, or supplements is nice to have
• Experience marketing to women 40+ is nice to have
• Familiarity with UGC-driven ad systems is nice to have
• Experience working in fast-scaling D2C brands is nice to have
Benefits:
• Competitive salary
• On-time and reliable payments
• Opportunity to work with a fast-growing global e-commerce brand
• Long-term growth opportunities