Creative Ads Specialist - Meta Ads
About Launchpad Innovations:
Launchpad is an innovative SaaS platform that transforms how businesses streamline operations and drive growth. We are a white-label version of GoHighLevel, and we are looking for a dynamic and results-driven GoHighLevel Demo Specialist / Sales Representative to join our expanding sales team.
What We’re Looking For:
We are seeking a performance-minded Creative Ads Specialist who can turn product value, audience insights, and campaign objectives into high-converting ad creative. This role sits at the intersection of creative strategy, direct-response copywriting, design, short-form video, and performance analysis.
You will develop and iterate paid-ad concepts for multiple channels, producing scroll-stopping static and video creatives while using campaign data to improve hooks, angles, messaging, and conversion potential. Success requires strong creative judgment, fast execution, and the ability to connect creative decisions to measurable business outcomes.
Responsibilities:
- Develop creative concepts for Facebook and Instagram ads.
- Create strong hooks, headlines, ad copy, and CTAs.
- Write scripts for short-form video and UGC-style ads.
- Plan static, carousel, video, testimonial, and problem/solution creatives.
- Research competitors, trends, audiences, and winning Meta ad formats.
- Work with designers and video editors to execute ad concepts.
- Analyze creative performance using CTR, CPC, CPA, ROAS, hook rate, and other key metrics.
- Identify winning creatives and develop new variations for testing.
- Continuously test new hooks, angles, visuals, and messaging.
Requirements:
- 2+ years of experience with Meta Ads creative strategy or performance marketing.
- Strong understanding of Facebook and Instagram advertising.
- Good knowledge of direct-response marketing and conversion-focused creative.
- Strong copywriting and creative thinking skills.
- Experience with UGC and short-form video ads.
- Ability to analyze ad performance and make creative decisions based on data.
- Familiarity with Meta Ads Manager.
- Experience using tools such as Canva, CapCut, Figma, or similar.
- Comfortable using AI tools for creative research, ideation, and content development.
What We Offer:
- Remote working environment with a global team, providing flexibility and work-life balance.
- Above-market total compensation including base salary + performance bonuses.
- Opportunity to learn and grow in the field of AI and Automation, one of the hottest industries right now.
- Flexible vacation policy to ensure you can recharge when needed.
- A collaborative and innovative team environment, focused on growth and success.
Requires 2+ years in Meta Ads creative strategy or performance marketing, strong copywriting, direct-response marketing, UGC and short-form video experience, performance analysis, and familiarity with Meta Ads Manager and creative tools.
Key Responsibilities
- developing concepts
- writing copy
- analyzing performance
Skills & Tools
Meta Ads, Facebook, Instagram, Meta Ads Manager, Canva, CapCut, Figma
Job Details
- Category: Marketing
- Seniority: Entry Level
- Commitment: Full Time
- Workplace: Remote — Pakistan
- Languages: English
About The Plum Tree Group
A software company providing white-label business operations and growth automation solutions. — Industry: Information Technology