About The Company
Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories. Renowned for its commitment to quality, performance, and style, the company manages a diverse portfolio of brands that inspire consumers to pursue their passions and embrace active lifestyles. With a focus on sustainability, inclusivity, and community engagement, Deckers Brands strives to create products that resonate with athletes, outdoor enthusiasts, and lifestyle consumers alike.
The company fosters a collaborative and dynamic work environment where creativity, integrity, and diversity are highly valued, enabling employees to thrive and contribute meaningfully to the brand's success.
About The Role The Lead Copywriter for HOKA at Deckers Brands plays a pivotal role in transforming product innovation, athlete stories, and brand purpose into compelling narratives that connect with diverse audiences. Reporting to the Senior Manager of Copy, this remote position is ideally suited for candidates on the West Coast or residing in approved states such as California, Oregon, Washington, and others. The primary responsibility of this role is to develop and execute creative storytelling across multiple channels, including digital campaigns, social media, retail environments, and product videos.
By collaborating with creative teams, designers, and brand strategists, the Lead Copywriter ensures that HOKA’s voice remains authentic, inspiring, and aligned with the brand’s core values. This role offers an opportunity to influence brand perception, deepen consumer engagement, and contribute to the growth of a leading performance and lifestyle brand dedicated to the joy of movement.
Qualifications
Bachelor’s degree or equivalent professional experience
9+ years of experience in an advertising agency or in-house creative environment
A strong and diverse portfolio demonstrating strategic thinking, creative concepting, and storytelling across retail brands and multiple mediums
Expertise in both print and digital marketing and advertising
Proven ability to craft persuasive short-form and long-form content
Excellent presentation skills with the ability to sell creative ideas
Deep understanding of marketing and advertising principles
Authentic interest and experience in performance and lifestyle brands (preferred)
Strong creative problem-solving skills and strategic thinking
Motivated self-starter with high initiative and drive
Collaborative team player with excellent organizational and time-management skills
Attention to detail and accuracy in all work
Awareness of cultural and creative trends and their commercial applications
Ability to manage multiple projects simultaneously within tight deadlines
Excellent communication and presentation skills
Passion for sports, especially trail and road running, and understanding of the athletic footwear market (preferred)
Responsibilities
Collaborate with designers, art directors, and creative leaders to define narrative and copy direction for campaigns and brand initiatives
Brainstorm, craft, and present bold creative concepts and storytelling that evoke emotion and drive impact
Translate strategic briefs into engaging copy, narratives, and messaging that resonate with target audiences
Create stories across digital channels, including campaigns, website updates, and social media, maintaining consistent brand voice
Develop retail, experiential narratives, and product-focused videos that foster lasting brand connections
Partner with cross-functional teams to elevate athlete and product stories highlighting performance and possibility
Champion the HOKA voice ensuring all communications reflect brand personality, values, and storytelling principles
Develop expertise in HOKA product language, innovation stories, and messaging frameworks for consistent communication
Apply understanding of running, outdoor, and lifestyle culture to ensure authentic storytelling
Contribute to brainstorming sessions, creative briefs, and campaign development
Manage multiple projects efficiently, balancing priorities and deadlines
Present and sell creative ideas to internal stakeholders and clients
Benefits
Competitive pay and performance bonuses
Comprehensive health and wellness programs
Financial planning and wellbeing support
Generous paid time off and flexible leave policies
Employee discounts on products and exclusive access to brand events
Opportunities for personal and professional growth and development
Supportive and inclusive work environment that values diversity
Resources to promote a healthy work-life balance
Equal Opportunity
At Deckers Brands, we are committed to fostering an inclusive and diverse workplace. We are proud to be an equal opportunity employer and welcome applicants of all backgrounds, identities, and experiences. Our hiring practices are designed to ensure fairness and equity, and we do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, or any other protected characteristic.
We believe that diverse teams drive innovation and success, and we are dedicated to creating an environment where everyone can come as they are and thrive.