About BAI Capital
BAI Capital is a private equity investment firm connecting investors with real estate and alternative investment opportunities. Its marketing team focuses on educating prospective investors, building trust, and driving engagement through digital marketing, webinars, and events.
About the Role
BAI Capital is seeking an experienced Copywriter to support investor marketing across multiple channels. This is a hands-on writing role focused on creating clear, compelling, and conversion-focused content that aligns with marketing strategy and meets the standards required for investment-related communications.
You’ll translate complex private equity and investment concepts into accessible messaging for accredited and high-net-worth investors. Working with marketing, design, investor relations, and compliance teams, you’ll develop copy for campaigns and investor-facing materials while maintaining a consistent brand voice.
The ideal candidate has professional copywriting experience in private equity or investment marketing, understands how to write for sophisticated financial audiences, and can manage multiple projects and deadlines in a remote environment.
Key Responsibilities
•Write persuasive copy for paid and organic social media, landing pages, email campaigns, investor presentations, and other marketing and sales materials.
•Translate complex private equity offerings and investment concepts into clear, engaging messaging for accredited and high-net-worth investors.
•Adapt messaging, tone, and structure to suit different marketing channels while maintaining BAI Capital’s brand voice.
•Collaborate with design, marketing, and investor relations teams to align copy with campaign objectives, creative direction, and investor communications.
•Develop content that supports investor education, lead generation, engagement, and conversion.
•Ensure investment-related marketing copy follows applicable financial marketing regulations and coordinate with the compliance team on reviews and required disclosures.
•Revise and refine content based on stakeholder feedback, campaign performance, and A/B testing results.
•Proofread and review all copy for accuracy, clarity, consistency, and quality before publication.
•Write scripts and promotional materials for investor webinars, events, and related marketing activities.
•Manage multiple writing assignments while meeting deadlines and maintaining a high standard of work.
Required Qualifications
•At least 4 years of professional copywriting experience.
•Experience writing marketing copy for private equity.
•Proven experience creating copy for paid advertising, landing pages, and email marketing campaigns.
•Strong writing, editing, and proofreading skills, with the ability to communicate complex concepts clearly.
•Ability to write persuasive, audience-focused content that supports marketing and conversion goals.
•Ability to work independently, manage competing priorities, and meet deadlines in a remote work environment.
•Strong communication and collaboration skills when working with cross-functional teams.
Preferred Qualifications
•Familiarity with investment marketing compliance, including SEC marketing rules, Regulation D offerings, and communications directed at accredited investors.
•Experience creating investor-facing materials such as offering summaries, pitch decks, newsletters, and webinar content.
•Knowledge of EB-5 investment programs, real estate development, or fund marketing.
•Familiarity with performance-driven copywriting, campaign optimization, and A/B testing.
•Understanding of digital marketing funnels and the investor journey, from initial awareness through engagement and conversion.
•Experience working with a marketing agency or within a fast-paced in-house marketing team.
Work Arrangement
This is a remote Copywriter position focused on investor marketing. The role involves collaborating with marketing, design, investor relations, and compliance stakeholders to produce accurate, consistent, and effective content across digital channels and investor communications.