Description
We are looking for a talented Content Writer who can produce high-quality, engaging, and SEO-optimized content for the US sweepstakes and iGaming market. You will write across a range of formats — from blog posts and game reviews to landing pages and email campaigns — ensuring every piece drives traffic, engagement, and conversions. This role requires someone who can write with authority on gaming topics while maintaining a tone that is fun, trustworthy, and compliant.
Responsibilities
- Write, edit, and proofread a wide range of content: blog articles, game/slot reviews, how-to guides, landing pages, promotional copy, and email campaigns
- Produce SEO-driven content based on keyword briefs and editorial calendars provided by the SEO Manager
- Create compelling copy for A/B tests on landing pages, app store descriptions, ad creatives, and CRM communications
- Research and write about sweepstakes gaming topics, new game releases, promotions, and industry news with accuracy and expertise
- Ensure all content aligns with responsible gaming guidelines and regulatory requirements for the US market
- Collaborate with designers to create visually engaging content and provide direction for supporting graphics
- Maintain a consistent brand voice and tone across all channels and content types
- Optimize existing content for improved SEO performance based on data and analytics insights
- Support the Native Campaign Manager with advertorial-style content and pre-sell page copy
- Stay informed about competitors, industry trends, and content best practices in the iGaming/sweepstakes space
Requirements
- 2+ years of content writing experience, preferably in iGaming, online casino, sweepstakes, or digital entertainment
- Native-level or near-native English writing ability with impeccable grammar and a natural, engaging style
- Solid understanding of SEO principles (keyword integration, header structure, meta descriptions, internal linking)
- Ability to write in multiple formats and tones — from informational and educational to promotional and persuasive
- Experience writing content for the US market audience specifically
- Familiarity with content management systems (WordPress or similar)
- Strong research skills and ability to produce accurate, well-sourced content under tight deadlines
- Fluent English (written and spoken) — Hebrew is a strong advantage
- Self-driven, organized, and able to manage multiple projects simultaneously
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