About The Company
Welcome to CoinPoker, an innovative crypto-poker platform that seamlessly integrates advanced blockchain technology with the exhilarating world of online poker. Our mission is to revolutionize the online poker experience by providing fast, secure, and transparent gameplay for players worldwide. With recent substantial investments fueling our growth, we are positioned to become a dominant player in the online crypto-poker industry.
Our commitment to innovation, security, and player engagement drives us to continuously enhance our platform and expand our talented team, creating opportunities for professionals passionate about blockchain technology, online gaming, and content development.
About The Role
We are seeking a detail-oriented and strategic Short-Form Content Strategist to join our Content department. In this remote role, you will be responsible for shaping, optimizing, and driving the performance of our short-form content across various platforms. Your primary goal will be to expand our reach, sustain viewer engagement, and develop reusable content formats grounded in data-driven insights.
This position requires a strong understanding of poker, audience psychology, and platform mechanics to craft compelling hooks, pacing, and payoff moments that resonate with our target audience.
You will lead the structural direction of our short-form content, review and provide feedback on individual reels and shorts, and collaborate with editors and creative teams to enhance content quality. Additionally, you will analyze performance metrics, identify top-performing organic content, and support cross-functional teams on campaigns. Your strategic insights will help elevate our content standards and ensure our content remains competitive and engaging in a rapidly evolving digital landscape.
Qualifications
Proven experience in growing and managing short-form content audiences, with demonstrable metrics to support success.
Deep understanding of poker, including hand reading, game dynamics, and what makes a poker moment compelling or humorous.
Strong knowledge of performance metrics such as hook retention, watch-through rates, shares, and saves per reach.
Experience in developing and refining content formats based on performance data.
Ability to brief creative teams effectively on content structure, including hooks, pacing, and payoff placement.
Excellent analytical skills to interpret performance data and translate insights into actionable strategies.
Strong audience psychology knowledge and platform mechanics awareness to inform content decisions.
Self-motivated with the ability to operate independently as a senior individual contributor.
Excellent communication skills with the ability to provide constructive feedback and documentation of best practices.
Responsibilities
Lead the daily structural direction of short-form content, reviewing and briefing editors on hooks, retention strategies, and platform-native formatting.
Apply expertise in poker and audience psychology to select content that maximizes engagement and shares.
Develop, test, and refine reusable content formats, making data-driven decisions to optimize performance.
Conduct weekly performance reviews of published content, analyzing reach, retention, shares, and saves, and document insights for continuous improvement.
Provide ongoing feedback to editing and creative teams to improve content quality and effectiveness.
Identify top organic content for amplification and collaborate with marketing and partner teams on promotional campaigns.
Monitor platform algorithm changes, emerging content formats, and competitor activity, sharing relevant insights with the team.
Support cross-functional teams with content strategy, briefing, and performance analysis to ensure content aligns with overall marketing objectives.
Benefits
Competitive salary complemented by performance-based bonuses.
Opportunity to work with cutting-edge blockchain technology within the online gaming industry.
Flexible working hours and fully remote work environment.
Access to a collaborative, inclusive, and innovative team culture.
Professional development opportunities and career growth in a rapidly expanding company.
Equal Opportunity
CoinPoker is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. All qualified applicants will receive consideration for employment without regard to these factors.