Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.
Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies - all thanks to a dedicated global team driving real impact.
We’ve recently launched Simple Move, a new product within the Simple ecosystem focused on helping people bring more movement into their daily lives. It’s built around approachable, guided movement practices that support consistency, confidence, and long-term habit building. Instead of pushing users into intense fitness routines, Simple Move is designed to make movement feel doable, supportive, and easy to return to.
To support this next stage of growth, we’re looking for a Content Strategist (Program Lead) to join the Simple Move team. This person will shape the structure, flow, and quality of our movement programs, turning user needs, product goals, expert input, and performance insights into engaging guided experiences that help people stay motivated and build lasting habits.
What You'll Do:
Partner with our LTV product manager on the renewal cycle. Understand the hypothesis behind a CR, retention, or renewal bet, then build it;
Own quality: decide what principles, concepts, and exercise sets go into a program, choices that move CR, retention, and renewal. The same program, built on the same timeline, can land very differently depending on these choices;
Own delivery: get programs and experiments built and loaded by the date traffic needs them, without losing the logic that makes them work;
Translate hypotheses into ready-to-test workout experiments: select exercises, define order, duration, and progression, generate supporting assets with AI tools where needed, and assemble and upload the final version of programs in the CMS;
Build new programs and improve existing ones from what’s already working: competitor programs, YouTube performance, seasonal trends. Adapt it for our product instead of inventing methodology from scratch;
Bring hypotheses and draft programs to our medical/fitness expert for review;
Track how your builds perform against the CR, retention, and renewal targets the LTV product manager sets, and feed results into the next round of hypotheses;
Work with the Product Content Lead on briefs and priorities on new programs and topics;
Make programs feel engaging and natural without odd feellings textbook.
What We’re Looking For:
You treat activation, retention, and LTV as one funnel with renewal as the outcome. You partner with our LTV product manager and Product Content Lead on strategy, then own turning it into built programs;
Experience building or improving structured programs, curricula, or content journeys in a digital consumer product: fitness, wellness, habit formation, or education. Your work ties to product metrics;
You set KPIs, read engagement and retention numbers, and turn them into concrete content and structure decisions;
You sweat the details of how a program comes together: exercise selection, order, duration, format, variety;
You work fast and autonomously. Bring drafts and hypotheses instead of waiting for a full spec, and iterate on feedback;
You partner with a medical/fitness expert for safety verification;
AI tools are part of how you work: you use them to structure, generate, and scale program content;
You operate well in a lean, fast moving team where roles overlap and ownership shifts as we grow;
Programs multiply across topics and difficulty levels, and the manual build work grows right along with them;
Bonus: background in training, coaching, or medical/fitness. Product and engagement thinking matters more than domain credentials.
Perks and benefits:
Competitive salary package commensurate with experience;
Remote, in-office, and hybrid work opportunities;
The equipment you need to do your job;
A premium SIMPLE subscription;
21 days annual leave, plus bank holidays (those observed where you live);
Flexible hours. We focus on your results, not how long you spend at your desk.
About our values:
Think deeper: We understand that in order to grow we need to make all our decisions reality-based and change our opinion based on what we learn. We appreciate data coming in various forms – quantitative and qualitative, feedback from users and colleagues, and strong and weak signals.We treat data as the main source for leveraging insights and expect people at every level to have conversations that start with data.
Focus on impact: Results and speed matter. When we are competing to become an A-player in the digital health market, we don’t have the luxury of deliberation. We need to make decisions and changes quickly and, swiftly learn from our mistakes.We prioritize what will have the greatest impact and aren’t distracted by anything else. We create products that benefit users while we are meeting our metrics.
Take ownership: We seek to improve all facets of our company even in ways beyond our job description. We seek and take responsibility for our actions and their impact. We value and set high expectations for our own work so that it can add to the overall quality and innovation results of the team. Each one of us is empowered to make this company a success, take the lead to resolve disagreements and systemic issues.
Push the limits: We encourage our team to explore new ideas, challenge conventional thinking, and continuously improve work. This mindset can lead to breakthroughs in product development, improved operational efficiency, and increased competitiveness in the market. We believe that a culture and mindset of constantly striving to exceed existing standards, boundaries, or expectations that include innovation, experimentation, and a willingness to take risks, can bring us success. We don't accept what someone says as truth if we disagree with it, no matter what authority that person has in the company and express ourselves directly, not through back channels. We challenge ideas, from policy to product decisions, and always seek to understand the reason behind what we do.
Be a Championship Team: As a part of the championship team, you must improve your own performance constantly also know your teammates, their talents and skills and be focused on a common goal and how to achieve it together. We hold each other accountable for our contribution to the shared success or failure, and we constantly look for ways to help our colleagues to improve and for us to perform better as a team. We collaborate within the team in order to compete with challengers in the outside world. We build relationships of trust. We provide our teammates with the autonomy and support they need to deliver their part of the goal.
Experience building structured programs or content journeys in digital consumer products; ability to use product metrics, set KPIs, develop experiments, work autonomously, and use AI tools for content creation.
Key Responsibilities
- building programs
- tracking performance
- developing experiments
Skills & Tools
AI tools, YouTube, CMS
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — Poland or Armenia or Agios Athanasios or Europe or Tbilisi or Kazakhstan or Portugal or Spain or Serbia
- Languages: English
Benefits
- Generous paid time off
About Simple Life App
An AI-powered health coaching app helping adults lose weight and build healthier lifestyles. — Industry: Healthcare