About The Role
The role owns the content engine for a developer-focused SaaS platform — turning technical positioning into blog posts, whitepapers, case studies, and product narratives that drive organic pipeline.
You will work directly with product marketing, SEO, and engineering subject-matter experts to plan, produce, and measure content across the full funnel, from top-of-funnel thought leadership to bottom-of-funnel enablement assets.
Key Responsibilities
Own the editorial calendar and ship 8-12 high-quality content pieces per month across blog, whitepapers, case studies, and email
Partner with SEO specialists to build topic clusters, optimize on-page content, and grow organic traffic to key landing pages
Interview engineers and product leaders to translate technical concepts into content that resonates with developer and buyer audiences
Write and edit long-form assets: whitepapers, solution briefs, customer stories, and webinars scripts
Manage freelance writers and agencies; maintain editorial standards and brand voice across all deliverables
Track content performance in GA4 and HubSpot — report on rankings, MQLs, and content-attributed pipeline monthly
Repurpose top-performing content into new formats: social posts, video scripts, sales enablement decks, and email sequences
What We Are Looking For
4-7 years of content marketing experience, ideally in B2B SaaS or developer-tools
Portfolio of published technical or long-form content with measurable traffic or pipeline results
Hands-on with SEO tools (Ahrefs, Semrush, Clearscope or similar) and marketing automation (HubSpot, Marketo)
Strong editor's eye: able to coach writers, enforce style, and tighten copy without losing technical accuracy
Comfortable interviewing engineers and translating complex concepts for practitioner and executive audiences
Bachelor's degree in marketing, journalism, communications, or equivalent practical experience
Bonus: experience with AI-assisted content workflows, product-led growth content strategies, or a technical writing background