About The Role
The role owns the content engine for a B2B technology company — planning, producing, and measuring the editorial, SEO, and product content that drives organic pipeline. This includes technical blog posts, whitepapers, case studies, landing-page copy, and video scripts targeting developer and technical buyer audiences.
You will work closely with product marketing, demand generation, and subject-matter experts to translate complex technical topics into content that ranks, converts, and supports the full funnel from top-of-funnel awareness to sales enablement.
Key Responsibilities
Own and execute the editorial calendar across blog, resource center, and email — shipping 8-12 pieces of content per month
Drive organic growth: run keyword research in Ahrefs or Semrush, optimize on-page SEO, and own targets for organic traffic and MQLs
Interview engineers and product leaders to produce technical content — tutorials, architecture deep-dives, and integration guides
Develop case studies, whitepapers, and gated assets that support ABM campaigns and sales conversations
Manage freelance writers, designers, and agencies; maintain editorial standards and brand voice
Measure content performance in GA4 and HubSpot; report on traffic, engagement, and pipeline attribution monthly
Refresh and prune existing content to defend and grow rankings on high-value keywords
What We Are Looking For
4-7 years of content marketing experience, ideally in B2B SaaS, cloud, or developer-tools
Proven track record growing organic traffic and converting it into pipeline — able to show before/after results
Strong portfolio of technical writing or editing; comfortable working with engineers and parsing APIs and technical documentation
Hands-on with SEO tooling (Ahrefs, Semrush, Screaming Frog), CMS platforms (Webflow or WordPress), and marketing automation (HubSpot or Marketo)
Skilled at interviewing SMEs and turning conversations into polished, high-performing assets
Bachelor's degree in Marketing, English, Journalism, or equivalent practical experience
Bonus: experience with AI-assisted content workflows, developer-focused content, or video/podcast production