Join the Ads Content Design team and help shape new forms of connection, expression, and utility at Meta's global scale. This role will support Catalog and related products, the central product data and intelligence platform behind personalized ads, business messaging, and shoppable experiences across Meta. You'll help steer how advertisers set up and manage their product data, and partner with cross-functional leads on design systems, quality, cross-surface integrations including AI, and decision making.
This is a short-term employment (STE) position.
Responsibilities
- Design end-to-end content experiences for complex product surfaces, including UI copy, onboarding flows, error messaging, and in-product guidance across Meta's technology platforms
- Translate technically complex concepts — including AI-generated features, developer tools, and emerging technology capabilities — into clear, user-centered language
- Collaborate with product designers, researchers, engineers, and product managers to define content strategy and information architecture for new and evolving product areas
- Develop and maintain content frameworks, voice and tone guidelines, and terminology standards that scale across product teams and platforms
- Conduct content audits and apply findings to improve consistency, clarity, and usability across product surfaces
- Use data, user research, and A/B testing insights to evaluate content effectiveness and iterate on copy to improve user comprehension and task completion
- Contribute to team-level content design goals by identifying gaps in existing systems and proposing scalable solutions
- Communicate content rationale and tradeoffs clearly to cross-functional partners and leaders, influencing product decisions through well-reasoned content recommendations
- Leverage AI tools to accelerate content exploration, prototype copy variations, and streamline documentation and review workflows
- Openly share project progress and priorities with key stakeholders, incorporating feedback loops into the content design process
Minimum Qualifications
- 7+ years' experience in UX writing
- Examples of finished wireframes, or design mocks co-authored using design tools, that have been used to drive decision-making within a team
- Experience in simplifying and communicating complex ideas to broad audiences in a compelling way
- Familiarity with tools for managing and updating content at scale
- Examples of work in design systems and systems thinking
- Demonstrated experience leading projects with minimal direction and handling a large degree of ambiguity
Preferred Qualifications
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience designing content for AI-powered product experiences, conversational interfaces, or natural language interaction models
- Track record of contributing to or establishing content design standards at a team or organizational level
- Familiarity with information architecture principles and experience contributing to end-to-end product design processes alongside UX designers
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Move to DESCRIPTION or EXTERNAL_POSITION_DESCRIPTION
- Experience working across multiple product lines or platforms simultaneously, adapting content systems to varied user contexts and technical constraints
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Experience in adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Accommodations
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
7+ years UX writing experience; portfolio with wireframes or design mocks; ability to simplify complex ideas; familiarity with content management tools; experience with design systems and leading ambiguous projects.
Key Responsibilities
- designing content experiences
- translating complex concepts
- collaborating with cross-functional teams
Job Details
- Category: Design
- Seniority: Senior Level
- Commitment: Contract
- Workplace: Remote — United Kingdom or London
- Languages: English
About Meta
A technology company building platforms that help people connect, find communities, and grow businesses. — Industry: Information Technology