Commercial Director

Commercial Director Company: Farmacias de Similares USA Location: Austin, Texas Department: Commercial / Sales Employment Type: Full-Time Reports To: Executive Leadership / Commercial Leadership Must be Bi-lingual please (English/Spanish) Position Summary Farmacias de Similares USA is seeking an experienced and results-driven Commercial Director to support the continued growth and expansion of the Dr. Simi brand throughout the United States. The ideal candidate will bring significant experience working within the U.S. Hispanic/Latino consumer market, with a strong understanding of multicultural retail strategies, consumer behavior, and the unique opportunities associated with building brands that serve Hispanic communities across the United States. Direct experience working with, selling to, managing partnerships with, or supporting commercial programs for major retailers such as H-E-B, CVS, Walmart, Walgreens, Target, Kroger, or similar national and regional retail organizations is highly preferred. This individual will partner closely with Commercial, Sales, Marketing, Finance, Legal, Operations, and Executive Leadership to ensure that commercial opportunities move efficiently from initial business development through negotiation, contracting, retail execution, invoicing, and revenue realization. The Director will also play an important role in developing scalable commercial processes as Farmacias de Similares USA continues expanding its presence within the U.S. market. Must have direct or indirect experience working with Go-to-Market (GTM) strategies and execution models. Experience working within a distributor-led GTM model is highly preferred, as the role will initially work closely with the company’s current distribution partner to execute the U.S. commercial strategy. Key Responsibilities Sales Operations & Commercial Enablement Lead and continuously improve sales operations and commercial enablement processes supporting Farmacias de Similares USA's growth strategy. Develop scalable processes, tools, reporting, and operating procedures that support Sales, Commercial, Marketing, and Business Development teams. Establish effective systems for tracking sales opportunities, retailer relationships, commercial agreements, activation programs, and revenue. Partner with commercial leadership to develop sales presentations, retailer proposals, negotiation materials, business reviews, and executive-level presentations. Develop dashboards and reporting mechanisms that provide leadership with visibility into sales performance, commercial opportunities, pipeline activity, and strategic initiatives.  Identify opportunities to automate and streamline administrative and commercial processes to improve productivity and execution. Retail Partnerships & Business Development Support the development and expansion of strategic relationships with major U.S. retailers, pharmacy chains, grocery organizations, and other commercial partners. Partner with Business Development and Commercial Leadership throughout retailer presentations, negotiations, contracting, implementation, and ongoing account management. Track the business development pipeline, including opportunities, negotiations, contract status, launch timelines, revenue expectations, and next steps.  Coordinate internally with Legal, Finance, Marketing, Operations, and other stakeholders to accelerate contract reviews and commercial execution. Support the development of proposals and business cases for new retail partnerships, markets, programs, and distribution opportunities. Help identify opportunities to expand product placement, retail presence, promotional programs, activations, and brand visibility within existing accounts. Hispanic Market Strategy Apply a strong understanding of the U.S. Hispanic/Latino market to commercial strategy, retailer partnerships, sales execution, and market expansion. Provide insight into Hispanic consumer behavior, purchasing patterns, cultural preferences, retail trends, and regional market differences. Support strategies designed to increase Dr. Simi brand awareness and commercial penetration within Hispanic communities throughout the United States. Partner with Marketing and Commercial teams to ensure retailer presentations and sales strategies effectively communicate the brand's relevance and value within the Hispanic consumer market. Identify high-potential markets, retailers, communities, and commercial opportunities based on demographic and consumer insights. Help translate the strong recognition of the Dr. Simi brand within Latin American communities into sustainable commercial growth within the United States. Retail Execution & Performance Partner with field sales and retail execution teams to ensure commercial agreements are translated into effective in-store execution. Monitor retailer performance, promotional initiatives, product placement, displays, activations, and other commercial commitments. Develop reporting that connects retail execution with sales performance and broader commercial objectives.  Identify performance gaps and work cross-functionally to develop corrective actions and improvement plans. Support leadership in evaluating retailer performance, market penetration, sales trends, and opportunities for expansion. Contracting, Financial & Revenue Management Partner with Finance and Legal to ensure commercial agreements are executed accurately and efficiently. Track contractual obligations, commercial milestones, financial commitments, invoicing requirements, and other deliverables. Support accurate and timely invoicing related to commercial partnerships, services, programs, and retailer agreements. Monitor revenue associated with strategic partnerships and commercial initiatives. Maintain organized documentation and reporting related to commercial agreements and financial obligations. Proactively identify issues that could delay contract execution, invoicing, collections, or revenue recognition. Sales Enablement Develop and maintain sales tools, presentations, retailer pitch decks, commercial proposals, business reviews, and other materials required by the Commercial and Business Development teams. Support onboarding and training programs for members of the commercial and sales organizations. Establish standardized sales processes and best practices that improve consistency across markets. Partner with Marketing to ensure sales materials clearly communicate the Dr. Simi brand, consumer value proposition, retail opportunity, and Hispanic market potential. Create resources that enable sales teams to communicate effectively with national, regional, and independent retail partners. Required Qualifications 10+ years of progressive experience in sales operations, commercial operations, business development, retail strategy, consumer products, pharmacies, healthcare, CPG, or a related field. Demonstrated experience working with the U.S. Hispanic/Latino consumer market and an understanding of multicultural consumer behavior and retail strategies. Experience working with or managing commercial relationships involving major retailers such as H-E-B, CVS, Walmart, Walgreens, Target, Kroger, or comparable national/regional retailers. Strong understanding of the U.S. retail environment, including retailer negotiations, merchandising, product placement, promotional programs, sales performance, and commercial execution. Experience developing sales presentations, retailer proposals, business cases, executive presentations, and commercial reporting. Demonstrated ability to manage complex projects involving multiple internal and external stakeholders. Strong analytical capabilities with the ability to translate data into commercial insights and actionable recommendations. Excellent communication, negotiation, presentation, and relationship-management skills. Ability to communicate effectively with senior executives and external business partners. Salary: $150,000.00 - $190,000.00 per year Benefits 401(k) Cell phone reimbursement Dental insurance Disability insurance Employee assistance program Health insurance Life insurance Paid time off Parental leave Prescription drug insurance Professional development assistance Retirement plan Vision insurance Work Location: Remote