We're a B2B creative agency producing podcast-style video ad variations for eCom brands. We've relied on paid Meta ads as our main acquisition channel. It's time to diversify. Cold email is the next channel — and we need someone who can own it completely, not just send messages.
This is not a task-based freelance gig. This is a real seat on the team, with real upside tied to results.
What You'll Actually Own — A to Z
This is a full-stack cold email operator role. You are not handed a list and a template. You build the entire machine.
1. Lead Sourcing & List Building
Build and manage a team of lead sourcers to find verified prospects matching our ICP
Source contacts across our proven niches: eCom brands $15K+/month ad spend, GLP1/telehealth, supplements, info/coaching, insurance, accountancy
Personal emails and direct contact details prioritised — not generic info addresses
Continuously replenish and expand lead lists as campaigns scale
Verify and clean lists before they ever touch a campaign — bounce rate is your responsibility
2. Technical Infrastructure — You Own All Of This
Domain purchasing and setup for cold email sending (separate from our primary domain)
Mailbox creation and inbox rotation across multiple sending domains
SPF, DKIM, DMARC configuration for every sending domain
Email warm-up process for all new mailboxes before live sending
Deliverability monitoring — spam rate, bounce rate, inbox placement testing
Sending tool setup and management (Instantly, Smartlead, Apollo or similar)
CRM integration — replies and positive responses flow into our GHL pipeline automatically
Ongoing domain/mailbox health management — replacing burnt domains before they hurt deliverability
3. Campaign Strategy & Copywriting
Write the full email sequence — subject lines, opening lines, body copy, follow-ups
Build multiple campaign variations by niche — GLP1 messaging differs from eCom messaging differs from insurance messaging
A/B test subject lines, angles and CTAs continuously
Personalisation at scale — not just first_name tokens, but real relevance per prospect
Full sequence mapping: cold open, follow-up 1, follow-up 2, breakup email
4. Reporting & Optimisation
Weekly performance reporting: sent, opened, replied, positive replies, booked calls
Continuous iteration based on what's actually converting to booked calls — not just opens
Direct coordination with our setter and closers on lead quality feedback
Must Have
Proven track record running cold email at scale for B2B — show us real numbers from a past campaign
Deep technical fluency: domain setup, SPF/DKIM/DMARC, warm-up, deliverability troubleshooting
Experience building and managing a lead sourcing team, not just doing it solo
Strong copywriting — you can write a cold email that gets replies, not just opens
Comfortable owning outcomes end to end — you don't wait to be told what to do next
Nice To Have
Experience in agency, high-ticket B2B service, or done-for-you offer spaces
Familiarity with GoHighLevel or similar CRM
Experience with Instantly, Smartlead, Apollo, or similar sending infrastructure