Company WebRegistry.ai (an A Foundery venture)
Model Verified, structured digital-identity profiles for US professionals & small businesses
Location Remote
Primary market: United States
Type Co-Founder, full-time ·
Start: ASAP The Opportunity in One Line
We're looking for a commercial founder to build the company that helps American professionals and small businesses establish a verified, structured digital identity, for search engines, AI assistants and prospective customers. The delivery capability already exists. Your job: find the sharpest customer need, win the market's trust, and build the commercial company around it.
Compensation
Salary of $80,000 to $120,000 per year and a path to significant ownership. Vesting and related terms are agreed in the Co-Founder agreement.
About A Foundery A Foundery is a profit-led venture studio that partners with operators to build cash-positive companies through focused execution. We don't chase valuation, we build businesses that survive without funding. We provide the backbone, funding, technology, operations, finance, legal, HR and marketing, plus systemized delivery pods and playbooks, so you can concentrate on customers, revenue and growth.
We handle everything else. You own one thing: the commercial company.
The Customer Problem
Professionals and local businesses depend on digital discovery, but their information is scattered across websites, directories, social profiles, review platforms and outdated listings. A CPA, attorney, realtor, contractor or restaurant may keep several disconnected profiles, while still paying for website work, SEO and listings, yet search engines and AI systems still find incomplete or poorly structured information. It fails because:
Business facts are scattered across platforms and become inconsistent
Websites are written for human visitors, not structured for machine understanding
Generic directories give listings, rarely a complete, authoritative identity
Traditional SEO is expensive, slow and too broad for a focused start
Most tools hand the owner another dashboard instead of maintaining the information
The cost is commercial: when a business can't be understood or verified online, it loses consideration before a prospect ever calls, visits or requests a quote, and as AI-assisted discovery grows, unclear businesses get overlooked for competitors with stronger, more consistent identities. Do nothing, and third-party platforms and outdated pages define how the business appears online.
What We Are Building
WebRegistry.ai provides verified, structured digital profiles for professionals and businesses. We collect the essentials, identity, services, expertise, location, contact and market, and turn them into a clear public profile understood by people, search engines and AI discovery. Four parts:
The product, a professionally structured profile that acts as a clear digital reference point for the business.
The managed service, intake, verification, profile writing, publishing, updates and ongoing maintenance.
The delivery operation, standardized workflows, structured content, search metadata, quality checks and offshore delivery pods.
The commercial company, US customer acquisition, positioning, pricing, partnerships, onboarding, account management and revenue growth, owned by you.
Commercial model: a $99 one-time profile-creation fee, plus optional management at $3.99/month (three-month minimum) or $24/year. WebRegistry.ai already has customer and deployment experience, a managed service, not a software product waiting to be invented. The Co-Founder is not expected to build the technology.
The Value We Sell
WebRegistry.ai gives small businesses a practical, affordable way to improve their digital identity: less time writing and updating profiles, a professionally structured identity without a large agency, better machine readability for search and AI discovery, ongoing maintenance without adding marketing headcount, and a more credible reference point for prospects.
We're not selling another SEO dashboard or directory listing. We sell a professionally maintained digital identity that keeps a business credible and discoverable.
The Unfair Advantage
You start with assets that would take significant time to assemble: an existing operating and offshore delivery team, experience managing systemized delivery pods, real customer and deployment experience, a defined service with established pricing, repeatable intake, writing, publishing, maintenance and QC workflows, A Foundery's shared company functions, and access to its operator, mentor and partner ecosystem.
The hard-to-copy advantage isn't software, it's standardized delivery, trained operators, structured processes, quality control and affordable economics. The delivery foundation exists. What still needs to be built is a focused market wedge, a repeatable customer-acquisition engine and a trusted US brand, that's your mandate.
The Co-Founder Role
Primarily a commercial, customer-owning role, with the two sides split cleanly.
You own, the Commercial Company: market selection and positioning, customer discovery and offer refinement, US sales, partnerships and pipeline, pricing and unit economics, proposals and closing, commercial onboarding and account relationships, retention, expansion and customer success, and the revenue plan and commercial scoreboard.
A Foundery / the supporting team own, Delivery: technology and website infrastructure, structured profile production, offshore delivery operations, SOP execution and QA, finance, legal, HR and admin, shared marketing and brand production, and delivery-team recruitment and management.
You work closely with the supporting team, but you're accountable for putting revenue on the board and turning delivery capability into a scalable business.
Jobs to Be Done
Define the wedge, Select the first high-potential US segment: professional services, home services or owner-operated local businesses.
Refine the offer, Turn the service into a simple, persuasive proposition an owner grasps fast.
Build the pipeline, Build a disciplined outbound, referral and partnership pipeline targeting qualified owners.
Win the first customers, Lead discovery calls, demonstrations, proposals and negotiations.
Own onboarding, Set expectations, collect the right information and create a clean handoff to delivery.
Prove value, Build a scoreboard around profile completion, accuracy, discoverability and satisfaction, no unsupported ranking guarantees.
Convert and expand, Turn early customers into management subscriptions, referrals and repeatable vertical campaigns.
Build the company, Establish the sales process, CRM discipline, partnerships and customer-success cadence needed to scale.
First 90 Days
Month 1 — Focus: Select the segment and primary buyer, define the entry-point workflow, run structured discovery, refine the offer, build a qualified pipeline, and align scope and pricing with delivery.
Month 2 — Sell: Run discovery and solution-design meetings, produce scoped proposals, validate pricing and delivery assumptions, advance opportunities, define value measurement, and secure a paid pilot.
Month 3 — Prove: Onboard at least one paying customer, establish the delivery and governance cadence, document the first repeatable sales-to-delivery process, and build a repeatable approach for the next customer.
The essential 90-day outcome: at least one paying customer onboarded, and a credible, repeatable path to more.
The Offer
Salary Package : A pre-agreed salary of $80,000 to $120,000 per year set against revenue, cash flow, scope and performance.
Longterm ownership: A defined path to significant ownership, subject to agreed milestones and continued contribution. Vesting, transfer and governance terms are settled in the formal Co-Founder agreement.
The structure is deliberate. Modest cash early, real ownership as the revenue arrives.
Who Should Consider This
You may be a fit if you've built or sold SEO, AEO, GEO, digital-marketing, reputation-management or local-business services; understand how US professionals and small-business owners buy; can personally prospect, sell and close before hiring a team; can turn a service into a simple, repeatable offer; are comfortable owning revenue, customer success and a company P&L; and want meaningful ownership earned through contribution. This is not a passive advisory role or a salaried seat for someone who only wants to manage an established team.
Why Now
Customers are changing how they find and evaluate businesses, search engines, AI assistants, local listings and third-party sources increasingly shape a prospect's first impression. Millions of professionals and local businesses need a clearer way to establish and maintain their digital identity without becoming SEO experts or funding a large agency. WebRegistry.ai has the delivery foundation. The job now is to build the commercial company that takes it to market, and win that position first.
How to Apply Apply here →
Learn more: WebRegistry.ai | AFoundery
WebRegistery.Ai is a venture built through A Foundery's studio model. We build cash-positive businesses through focused, repeatable execution and real value creation.