Client Strategy Manager, Activation
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About the Role
InMarket is seeking a strategic, commercially-minded Client Strategy Manager to join our Activation Client Strategy team.
You will partner with Sales Directors, Account Management, Ad Operations, and Data Analysts across the full client lifecycle to shape RFP responses and strategic proposals pre-sale, then use in-flight and post-campaign performance to inform smarter planning, deepen relationships, and grow the account.
We are also looking for someone fluent in AI who can build reusable skills, agents, and workflows that drive efficiencies and amplify outputs.
Core Areas of Responsibility
Media Planning & Strategic Recommendations
Own the development of InMarket media plans and strategic recommendations that connect a client's business objectives to specific audiences, Moments, channels, budgets, and flighting
Build client-facing planning collateral: proposals, one-pagers, category POVs, and strategy decks that are accurate but creative, succinct but thorough.
Keep abreast of emerging consumer behaviors, media channels, technologies, and competitors impacting our clients' categories, and feed that back into how we plan
Pre-Sales Partnership & Commercial Growth
Lead the strategic response to RFPs and briefs, partnering with Sales to shape a differentiated, winnable point of view
Co-present at client meetings and on calls, representing the strategic rationale behind the plan with confidence and clarity
Use in-flight and prior campaign performance to inform the next plan, turning results into the reason for the client's next investment
Act as an internal resource for Sales, Marketing, and Product on how best to position InMarket's activation capabilities against a given client challenge
Storytelling & Client Insight
Translate complex data into a simple, compelling narrative to state the non-obvious learning and answer the 'So What?' and 'Now What?'
Partner with Account Management, Ad Operations, and Data Insights Analysts to interpret campaign performance and convert it into forward-looking planning guidance
Present recommendations and results to internal and external audiences, ensuring the message lands clearly with both marketers and their agencies
Contribute to Quarterly Business Reviews, identifying macro trends and growth opportunities spanning multiple campaigns on key accounts
AI Fluency & Ways of Working
Use AI tools as a core part of the daily workflow for category research, data synthesis, competitive scanning, plan drafting, and building client-facing materials
Go beyond basic prompting to build reusable AI skills, templates, and agentic workflows that encode our planning best practices and scale across the team
Bring a kaizen mindset of small, continuous improvements to process, templates, and output quality that is driven proactively
Impact & Success Indicators
In your first 90 days
Fluent in InMarket's activation products, audience taxonomy, Moments capabilities, and how they map to common client objectives
Independently leading the strategic response on RFPs and briefs for assigned accounts
Trusted by your Sales partners to co-present the plan and defend the rationale on client calls
Built or improved at least one AI-assisted workflow that measurably speeds up a recurring part of the planning process
Delivered a strategic recommendation that surfaced an opportunity the client had not asked about
In your first year
Recognized as a go-to strategic partner for your accounts
A demonstrable track record of contributing to won business and organic account growth through upsell and expansion recommendations
Your planning narratives and frameworks are reused across the wider team as the standard
Shipped reusable AI skills or workflows that are adopted beyond your own accounts and have shortened proposal turnaround times
Consistently spotting category and behavioral trends early, and translating them into commercial opportunities for InMarket and our clients
We're Looking for Someone With
3-5+ years in media planning, brand or agency strategy, insights, client success, and/or account management. Media planning experience strongly preferred
Comfort with quantitative analysis and a data-driven approach to decision-making
Strategic thinking that goes beyond the obvious: you reframe the brief, question the assumption, and find the angle others miss
Advanced AI fluency. You can build skills, prompts, and workflows that change how work gets done
Strong interpersonal skills and the ability to collaborate effectively across all functions and levels
Strong verbal and written communication skills, including client-facing presentation experience
Strong proficiency with MS Office, especially Excel and PowerPoint
Familiarity with Looker or other data visualization tools
Compensation & Benefits
For candidates in California, Colorado, New York City, Illinois, Minnesota, New Jersey, Vermont, Washington, and Massachusetts, the Targeted Base Salary Range for this role is $90,000 to $100,000.
Actual salaries will vary depending on factors including, but not limited to, work experience, specialized skills and training, performance in the role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket's total rewards package, which may also include bonuses, equity, and benefits. Ask your recruiter for more information!
Additional perks and benefits:
Competitive salary and stock options
Flexible vacation / Unlimited PTO (within reason)
Medical, dental, and Flexible Spending Account (FSA)
Company Matched 401(k)
Paid Paternity & Maternity Leave
Agile Development Program for continued learning and professional development
Equal Opportunity Employer
At InMarket, diversity is not just a value; it's the very essence of who we are. It's about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve. We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual's unique contributions. Together, we thrive.
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
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All applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
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