Seiler Instrument is seeking a results-driven Business Development Specialist to generate and qualify leads for our portfolio of high-end survey and geospatial equipment. This remote role is focused on outbound outreach to decision-makers in the surveying, construction, engineering, and geospatial industries using ZoomInfo and other digital sales tools. As the first point of contact in our sales process, you will be responsible for uncovering new business opportunities, introducing our solutions, and scheduling product demonstrations or discovery meetings with our sales team. You will manage each lead through the initial qualification stage—up to 10% opportunity completion—before handing it off for further development.
Your success will be measured by the volume and quality of qualified appointments, and you will receive variable compensation based on these activities, regardless of deal closure. Operating within a defined sales territory, you’ll work closely with internal teams to ensure a smooth transition and exceptional customer experience. Full product and process training will be provided before outreach begins, allowing you to represent Seiler’s trusted brand with confidence.
Perks and Benefits:
- Medical, Vision, and Dental health plans
- Parental and Bonding Leave
- PTO
- 401(k) Matching
- Tuition Reimbursement
Here at Seiler we are committed to not only manufacturing and selling the highest quality systems and utilizing modern techniques, but we are also committed to our employees’ well-being and happiness. In addition to the perks above we also offer:
- 9 annual paid holidays
- 1-2 free company events every summer
- Employee Assistance Program (EAP)
- Flexibility in start/stop time for most positions
- Profit Sharing and More!
Responsibilities include:
- Leverage ZoomInfo and other prospecting tools to identify leads and build targeted outreach lists aligned with ideal customer profiles.
- Conduct personalized outreach via phone, email, and LinkedIn to generate interest in survey equipment solutions.
- Qualify prospects based on their industry, project scope, and technology needs to ensure alignment with company offerings.
- Schedule product demos, discovery calls, or on-site visits for senior sales representatives and specialists.
- Use CRM tools (e.g., Salesforce, HubSpot) to log activities, manage pipelines, and maintain detailed records of communications.
- Collaborate with marketing to execute campaigns and support lead generation initiatives.
- Develop a strong working knowledge of our product lineup, including GNSS receivers, robotic total stations, 3D laser scanners, LiDAR, UAVs/drones, and associated software.
- Provide market insights and feedback to sales and product teams to inform strategic planning.
- Actively represent the company in trade organizations, industry events, and virtual networking opportunities.
- Build rapport and maintain engagement with both prospective and existing customers.
Requirements:
- Bachelor’s degree in Business, Marketing, Engineering, Geomatics, or related field preferred.
- 1–2 years of experience in a BDR, SDR, or inside sales role—preferably in a technical, SaaS, or equipment-based industry.
- Proven ability to use prospecting platforms such as ZoomInfo, LinkedIn Sales Navigator, or Apollo.
- Excellent verbal and written communication skills, with a professional and confident approach to outreach.
- Strong organizational skills and the ability to meet weekly and monthly KPIs.
- Experience with CRM systems such as Salesforce or HubSpot.
- Familiarity or interest in surveying technology, construction workflows, or geospatial tools is highly desirable.
Bachelor's degree preferred; 1–2 years in BDR, SDR, or inside sales, preferably technical, SaaS, or equipment-based. Requires prospecting, CRM, communication, organization, and KPI-management skills.
Key Responsibilities
- generating leads
- qualifying prospects
- scheduling demonstrations
Skills & Tools
ZoomInfo, LinkedIn Sales Navigator, Apollo, Salesforce, HubSpot, GNSS, 3D laser scanners, LiDAR, UAVs
Job Details
- Category: Business Development
- Seniority: Entry Level
- Commitment: Full Time
- Workplace: Remote — Jeffersontown, Kentucky, United States
- Languages: English
Benefits
- 401k matching
- Generous paid time off
- Tuition reimbursement
- Retirement plan
- Generous parental leave
About Seiler Instrument
A manufacturer and seller of high-quality survey and geospatial equipment and systems. — Industry: Manufacturing