Business Development Specialist
Full-Time | Remote
About GP Strategies
GP Strategies is a global leader in talent transformation, dedicated to
empowering organizations to unlock their full potential. We help businesses
enhance workforce performance and achieve strategic goals through innovative,
technology-enabled learning solutions. With a proven track record of supporting
over 6,000 global organizations worldwide, we combine human expertise with
AI-driven insights to deliver customized strategies that upskill talent, drive
technology adoption, and optimize critical processes. Our mission is to create a
lasting impact by equipping organizations with the strategy, skills, and tools
needed to thrive in a rapidly evolving world.
Role Purpose
The Business Development Specialist converts outbound activity into qualified
pipeline through stronger discovery, follow-up, and meeting conversion. The role
strengthens opportunity progression by building sharper account insight, using
solution positioning effectively, and maintaining disciplined forecast and
pipeline hygiene. It is the bridge between early-stage demand creation and full
commercial ownership, with responsibility for turning interest into credible
opportunities that can move through the sales cycle.
Within the Growth Office, the Business Development Specialist is expected to
work in an AI-enabled way, using approved AI and digital tools to improve
research depth, account planning, message refinement, call preparation, and
opportunity follow-up while applying sound commercial judgment. The role sits at
the point where execution must become more consultative, more precise, and more
commercially intelligent.
Key Accountabilities
Convert outbound activity into qualified pipeline through stronger discovery,
follow-up, and meeting conversion.
Build deeper account insight by researching customer context, likely pain
points, and opportunity triggers before engaging prospects.
Progress opportunities through disciplined qualification, clear next steps,
and stronger documentation of customer needs and buying signals.
Maintain high standards of CRM hygiene by capturing activity, stage movement,
risks, and follow-up actions accurately and on time.
Use approved AI-enabled tools to support account planning, meeting
preparation, summary writing, and messaging, while checking outputs for
relevance, accuracy, and commercial quality.
Strengthen opportunity progression through better solution positioning,
sharper follow-up, and more disciplined handoff into later-stage sales
ownership.
Apply Stage 1 and Stage 2 thinking to discovery and solution fit, ensuring
opportunities are properly qualified before moving forward.
Work closely with the Sales Director, Managers, and wider commercial team to
apply feedback, improve conversion rates, and build repeatable sales
discipline.
Mentor and support 1 Business Development Associate, helping them improve
prospecting quality, CRM discipline, and confidence in the sales motion.
Share practical tips, feedback, and examples that help the Associate ramp
faster and execute more consistently.
Follow agreed rhythms, documentation standards, and stage-entry expectations
that support OneGP consistency, governance, and scale.
What Success Looks Like
KPI Measures
Consistently converts outbound activity into qualified pipeline at the
expected rate for the role.
Improves meeting conversion through stronger discovery preparation, better
follow-up, and more relevant customer engagement.
Maintains strong pipeline hygiene through accurate CRM updates, stage
integrity, and clear next-step ownership.
Builds a reliable flow of qualified opportunities that can progress into
later-stage sales ownership.
Ramps effectively into deeper commercial execution, demonstrating measurable
improvement in discovery quality and opportunity progression.
Uses AI and digital tools to improve productivity, preparation quality, and
consistency without sacrificing judgment or accuracy.
Qualitative Indicators
Demonstrates stronger commercial judgment than an Associate, particularly in
qualification, discovery, and follow-up.
Shows confidence in customer conversations and can connect business context
to a credible opportunity narrative.
Uses AI as an enhancer of analysis and productivity, not as a substitute for
thought, challenge, or relationship building.
Works with pace, curiosity, and consistency, while remaining coachable and
open to feedback.
Contributes to a disciplined sales environment by improving the quality of
pipeline rather than simply increasing activity volume.
Experience & Capability
Experience in sales, business development, lead conversion, customer
engagement, or a similar commercial role is preferred.
Demonstrates strong communication skills and the ability to run credible
conversations with prospects and internal stakeholders.
Comfortable working with CRM systems, opportunity stages, and structured
sales workflows.
Able to research customer context, synthesise information, and turn insight
into relevant outreach and follow-up.
Demonstrates digital fluency, including the ability to use AI and
productivity tools effectively while validating outputs and protecting
quality.
Shows learning agility, commercial curiosity, attention to detail,
resilience, and a positive response to coaching.
Mindset & OneGP Behaviours
One Client Experience
Thinks beyond internal process to protect the end-client experience.
Takes ownership to resolve issues before they escalate.
One Commercial Engine
Treats time, effort, and commercial focus as valuable resources, prioritizing
activities that move opportunities forward.
Understands that conversion quality, pipeline integrity, and disciplined
execution are core to commercial performance.
One Operating Model
Follows clear sales processes, role expectations, and stage-entry discipline
to reduce friction and improve consistency.
Prioritizes clarity, structure, and accountability in day-to-day execution.
One Technology & Data Backbone
Maintains system integrity and documentation discipline through accurate CRM
use and timely updates.
Leverages data, automation, and AI-enabled tools to improve speed, insight
quality, and execution consistency.
Why Join GP Strategies
At GP Strategies, growth is not just a commercial ambition, it is our purpose.
We help organizations unlock performance through learning, leadership, and
workforce transformation. As a Business Development Specialist in the Growth
Office, you will deepen your commercial capability in a global, AI-enabled
environment, building the skills to convert interest into qualified opportunity
and contribute to a disciplined, scalable sales motion.
This role offers the chance to develop stronger discovery, better opportunity
judgment, and a more visible impact on revenue progression while continuing to
grow through the OneGP sales architecture.