The Business Development Manager is responsible for driving B2B sales growth and
expanding market share by developing strategic relationships with travel agents
within an assigned territory. This role involves executing territory management
plans, delivering training and marketing support, and promoting brand
initiatives through in-person and virtual engagement. The Business Development
Manager will work closely with the Sales leadership team, Strategic Partner
Division, and Marketing to ensure alignment with corporate objectives and
maximize agency performance. The ideal candidate will have strong sales acumen,
excellent communication and presentation skills, and experience in travel
industry account management or business development.
Essential Functions:
Territory Management & Strategic Sales Execution: Design and implement
strategies for territory management and business development. Make assigned
sales calls per week to travel agency accounts. Conduct sales blitzes to
support specific company initiatives.
Travel Agent Relationship Building & Support: Foster long-term relationships
with travel agents to drive sales growth. Maintain frequent contact with
RVP/VP North America to ensure territory needs are met. Collaborate with the
Strategic Partner Division to manage shared accounts.
Training & Education: Conduct training sessions and webinars to educate
travel agents on Carnival Cruise Line offerings, promotions, and booking
processes. Develop and deliver engaging training materials, including
presentations, videos, and interactive content. Organize ship inspections,
trade shows, pier side overnights, and seminars at sea.
Marketing & Promotional Strategy: Enhance promotional effectiveness and
develop marketing strategies. Provide travel agents with promotional
materials and make recommendations to improve agency marketing efforts.
Data Management & Reporting: Maintain accurate and detailed agency database
through Oracle Sales Cloud or current CRM. Complete required reporting of
activities and track budgeted tools.
Budget & Co-op Management: Manage territory budget and co-op marketing needs
in alignment with corporate guidelines.
Knowledge, Skills & Abilities:
Scope: The Business Development Manager serves as the primary liaison between
Carnival and travel agency partners within a designated territory. This role
is responsible for managing a portfolio of accounts, executing strategic
sales initiatives, and delivering training and marketing support to drive
revenue growth. The BDM operates independently in the field, representing the
brand and ensuring alignment with corporate objectives across all agency
interactions.
Problem solving: The BDM must navigate a dynamic and competitive travel
landscape, identifying opportunities for growth and resolving challenges that
arise within agency relationships. This includes adapting strategies to meet
territory-specific needs, analyzing performance data to inform
decision-making, and responding to market shifts with agility. This requires
a proactive approach to overcoming obstacles and leveraging insights to
optimize sales outcomes.
Impact: This role directly influences Carnival Cruise Line’s market share and
revenue performance through strategic engagement with travel agents. By
fostering long-term relationships, delivering impactful training, and
promoting brand initiatives, the BDM ensures that Carnival remains
top-of-mind among agency partners. Success in this role contributes to
increased bookings, enhanced brand visibility, and stronger partnerships
across the travel distribution channel.
Leadership: While not a direct people manager, the BDM demonstrates
leadership through influence, collaboration, and strategic guidance. The role
involves leading training sessions, coordinating cross-functional initiatives
with internal teams (e.g., Strategic Partner Division), and serving as a
trusted advisor to travel agents. The BDM also contributes to the broader
sales strategy by sharing territory insights and participating in
company-wide promotional efforts.
Essential/Minimal Qualifications:
Bachelor's degree in Business, Marketing, or a related field
5+ years of proven experience in sales and marketing, preferably within the
travel or hospitality industry
Essential Experience Required:
Proven experience in sales, preferably within the travel or hospitality
industry
Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Excellent communication and presentation skills
Strong understanding of travel agent distribution channel.
Self- motivated, proactive, and results oriented.
Travel: 25-50% with non-shipboard travel likely
Work Conditions: Work may require employee to work inside and/or outside with
exposure to changing climate and/or operate machinery.
Physical Demands:
This position is classified as “remote.” As a remote role, it allows employees
to work full-time from their home. It may also require regular travel to
Carnival headquarters in Miami, FL for in-office collaboration.
At Carnival, your total rewards package is much more than your base salary. All
non-sales roles participate in an annual cash bonus program, while sales roles
have an incentive plan. Director and above roles may also be eligible to
participate in Carnival’s discretionary equity incentive plan. Plus, Carnival
provides comprehensive and innovative benefits to meet your needs, including:
Health Benefits:
Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability
coverage
Financial Benefits:
401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off
Holidays – All full-time and part-time with benefits employees receive days
off for 8 company-wide holidays, plus 2 additional floating holidays to be
taken at the employee’s discretion.
Vacation Time – All full-time employees at the manager and below level
start with 14 days/year; director and above level start with 19 days/year.
Part-time with benefits employees receive time off based on the number of
hours they work, with a minimum of 84 hours/year. All employees gain
additional vacation time with further tenure.
Sick Time – All full-time employees receive 80 hours of sick time each
year. Part-time with benefits employees receive time off based on the
number of hours they work, with a minimum of 60 hours each year.
Other Benefits
Complementary stand-by cruises, employee discounts on confirmed cruises,
plus special rates for family and friends
Personal and professional learning and development resources including
tuition reimbursement
On-site Fitness center at our Miami campus
#CCL
#LI-Remote
#LI-GS1
About Us
At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and
memorable vacations at a great value. As the world’s most popular cruise line,
we offer a variety of unique experiences across our fleet, ensuring that every
voyage is filled with excitement and discovery. From world-class entertainment
and dining to exploring stunning destinations, we create lasting memories for
our guests while maintaining a dedication to the places we visit and the lives
we touch.
Join us and embark on a career that offers not only the chance to grow
professionally but also the opportunity to be part of a global community that
makes a difference.
In addition to other duties/functions, this position requires full commitment
and support for promoting ethical and compliant culture. More specifically, this
position requires integrity, honesty, and respectful treatment of others, as
well as a willingness to speak up when they see misconduct or have concerns.
Carnival Corporation and Carnival Cruise Line is an equal employment
opportunity/affirmative action employer. In this regard, it does not
discriminate against any qualified individual on the basis of sex, race, color,
national origin, religion, sexual orientation, age, marital status, mental,
physical or sensory disability, or any other classification protected by
applicable local, state, federal, and/or international law.
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