We are seeking a motivated Business Development & Lead Generation Specialist to support the growth of our U.S. staffing, engineering, and automation services business. The ideal candidate will have prior experience in U.S. staffing business development, lead generation, client outreach, or account development and will be responsible for identifying prospective clients, reaching decision-makers, generating qualified meetings, and supporting the sales process. This position will work closely with company leadership in the United States to develop new relationships with utilities, engineering companies, EPC firms, manufacturing facilities, automation companies, water/wastewater facilities, and other organizations requiring technical staffing or engineering support. The primary objective of this position is to consistently generate qualified client meetings, staffing opportunities, engineering opportunities, and new accounts .
Key Responsibilities
Research and identify prospective U.S. clients requiring staffing, engineering, automation, controls, or technical resources.
Identify appropriate decision-makers, including:
Hiring Managers
Engineering Managers
Procurement Managers
Vendor Management Teams
HR/Talent Acquisition Leaders
Operations Managers
Plant Managers
Project Managers
Conduct outbound prospecting using:
LinkedIn
Email
Telephone
CRM campaigns
Professional networking platforms
Generate qualified meetings and introductions for senior management.
Conduct initial conversations with prospective clients to understand their staffing or engineering requirements.
Follow up consistently with prospective customers and maintain long-term relationships.
Re-engage dormant or previously contacted accounts.
Identify companies using MSP/VMS staffing programs and assist with vendor-registration opportunities.
Identify upcoming projects, hiring requirements, RFPs, RFQs, and engineering opportunities.
Support client onboarding and vendor-registration activities.
Maintain accurate records of prospects, activities, follow-ups, meetings, and opportunities in the CRM.
Develop targeted prospect lists by industry, geography, company size, and service requirement.
Coordinate closely with recruiting and engineering teams when new opportunities are identified.
Support preparation of capability presentations, proposals, introductory materials, and client communications.
Track sales activity and provide weekly reports on outreach, meetings, opportunities, and pipeline development.
Participate in sales meetings with U.S.-based leadership when required.
Target Markets
The Business Development Specialist will primarily target organizations within:
Utilities and Energy
Power Generation
Engineering and Design Firms
Industrial Manufacturing
Automation and Controls
EPC Companies
Water and Wastewater
Oil & Gas
Infrastructure Construction and Engineering Services
Information Technology
Technical Staffing and Professional Services
Services to Promote
The position will support business development for services including:
Staffing Services
Engineering Staffing
IT Staffing
Technical Staffing
Project Management Resources
Administrative and Professional Staffing
Contract Staffing
Contract-to-Hire Staffing
Engineering & Automation Services
PLC Programming
HMI/SCADA Development
Distributed Control Systems
Instrumentation & Controls Engineering
Electrical and Controls Design
System Integration
Control System Upgrades
Commissioning and Startup Support
Engineering Design Support
Field Engineering Services
Required Qualifications
2–5 years of experience in U.S. staffing business development, inside sales, lead generation, or client acquisition.
Experience working with U.S.-based customers is strongly preferred.
Good understanding of the U.S. staffing industry and terminology.
Familiarity with concepts such as:
W2 Staffing
Contract Staffing
Direct Hire
MSP
VMS
Vendor Registration
Rate Cards
SOWs
Client Procurement
Strong written and verbal English communication skills.
Comfortable conducting cold calls and speaking with U.S.-based managers and executives.
Experience using LinkedIn for prospecting and business development.
Experience working with CRM or Applicant Tracking Systems.
Strong research and prospecting skills.
Ability to independently manage follow-ups and maintain an active sales pipeline.
Strong organizational and documentation skills.
Preferred Qualifications
Previous experience selling staffing services to U.S. clients.
Experience working with engineering, utility, energy, industrial, or automation companies.
Existing knowledge of U.S. staffing MSP/VMS programs.
Experience using LinkedIn Sales Navigator.
Experience with recruiting or staffing platforms such as Recruiterflow, CEIPAL, Bullhorn, or similar systems.
Experience developing email campaigns and outbound sales sequences.
Familiarity with engineering disciplines including electrical, mechanical, controls, automation, and instrumentation is a plus.
Key Performance Indicators
Performance will be evaluated based on measurable business-development results, including:
Number of targeted prospects identified
Number of decision-makers contacted
Outbound calls and emails completed
LinkedIn outreach activity
Qualified client meetings generated
New staffing job orders obtained
Engineering opportunities identified
Vendor registrations completed
New accounts opened
Revenue and gross margin generated from new accounts
Quality of opportunities will be prioritized over simply generating large volumes of unqualified leads.
Compensation
Competitive salary based on experience plus performance-based incentives.
Incentives may be tied to:
Qualified client meetings
New vendor approvals
New job orders
First successful placement
New engineering projects
Revenue and/or gross margin generated from new accounts
Work Schedule
The candidate must be willing to work hours that provide meaningful overlap with the U.S. Eastern and Central time zones.
Typical working hours may include an evening shift in India to support direct communication with U.S.-based prospective customers.
Ideal Candidate
The ideal candidate is proactive, persistent, organized, and comfortable reaching out to new organizations.
We are particularly interested in candidates who understand that successful business development requires more than sending emails.
The candidate should be comfortable researching organizations, identifying the correct decision-makers, calling prospective customers, following up consistently, and developing relationships over time.
This position offers an opportunity to work directly with company leadership and play an important role in expanding our U.S. staffing and engineering business