The Brand Senior Manager is a forward-thinking marketing leader responsible for developing and executing brand strategies for Nielsen across audiences and customer touchpoints. Reporting to the Director of Global Brand Strategy, this role drives key brand initiatives in the US & Global markets as part of the integrated marketing process, and ensures the brand is perceived with consistency as the authoritative leader in the media and content measurement industry.
Serve as a leader for Nielsen’s brand initiatives, narratives and relevance across key campaigns in sports and culture. Set and execute a brand calendar roadmap for Nielsen.
Drive a customer-centric strategy to address complex global business, customers, and industry opportunities, ensuring the brand initiatives support business objectives.
Drive integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders in the US and globally.
Responsibilities
Brand Management: Develop, drive and execute brand initiatives in sports and culture. Use customer insights and research to continuously refine positioning and messaging.
Integrated Marketing & Cross Functional Partnership: Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed.
Measurement & Impact: Define success metrics across brand health and connect brand performance to business outcomes.
Team Influence and Leadership: Drive cross-functional teams for key brand projects that are critical to Nielsen’s brand and business success.
12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands.
Deep expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios. Proven experience building or evolving a brand function in a matrixed environment.
7+ years of experience in managing and leading teams, including both direct reports and external partners.
Experience in the US market and operating at global scale preferred.
Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.
Bachelor’s degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.
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At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
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