Company Description The company is a mission-driven fintech organization focused on simplifying and democratizing banking across India. Its core vision is to make financial services easily accessible, especially in rural and underserved areas.
By emphasizing accessibility and convenience, the company works to close gaps in financial inclusion and enable broader participation in the economy. Team members contribute to solutions that empower communities with practical tools, guidance, and support for everyday financial needs. The organization values impact, innovation, and a strong commitment to social and economic empowerment.
Role Description The Brand Director is a full-time, remote role responsible for shaping and leading the company’s brand vision across all channels. This role involves developing and executing brand strategies that align with the mission of financial inclusion, while ensuring consistent brand messaging and identity.
Day-to-day tasks include overseeing brand campaigns, guiding creative direction, managing brand guidelines, and collaborating with marketing, product, and leadership teams to strengthen brand positioning.
The Brand
Director will analyze market and customer insights to refine brand narratives and ensure relevance to rural and urban audiences. This role also includes monitoring brand performance, optimizing go-to-market plans, and mentoring team members to maintain high standards of brand management.
Qualifications
Strong experience in Brand Strategy and Brand Management, with a track record of building and evolving impactful brands.
Proficiency in Brand Marketing and Market Planning to design and execute integrated brand campaigns.
Ability to conduct and apply Market Research to inform brand positioning, messaging, and audience segmentation.
Background in leading cross-functional teams and collaborating with marketing, product, and leadership stakeholders.
Excellent communication, storytelling, and presentation skills, with the ability to adapt messaging for diverse audiences.
Experience in fintech, financial services, or mission-driven organizations focused on inclusion is an advantage.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
Comfort working remotely, managing multiple projects, and using digital collaboration tools to drive results.