Company Description JSR Finvest is a business associate of one of India’s prominent financial services groups, offering a wide range of financial solutions to corporations, financial institutions, high net-worth individuals, and retail investors. The organization has pioneered diverse strategies and transactions across geographies, building strong expertise and deep market experience. In addition to core financial services, JSR Finvest provides value-added offerings such as online and offline execution support, dedicated relationship management, comprehensive back-office services, and advanced execution algorithms.
The team emphasizes rigorous due diligence and compliance, ensuring smooth, timely transactions and high-quality client service. With a focus on both big-picture strategy and meticulous attention to detail, JSR Finvest tailors solutions to the unique needs of each customer.
Role Description The Brand Director is a full-time, remote role responsible for shaping and leading the overall brand vision and positioning for JSR Finvest. This role involves developing and implementing brand strategies that strengthen market presence, ensure consistent messaging, and support business growth across all customer segments. Day-to-day responsibilities include overseeing brand marketing initiatives, guiding market planning activities, reviewing and interpreting market research, and ensuring alignment between brand objectives and business goals.
The Brand
Director collaborates with leadership, marketing, sales, and product teams to create integrated campaigns, refine brand guidelines, and maintain a cohesive brand identity across digital and offline channels. The role also includes monitoring brand performance metrics, identifying opportunities for differentiation, and managing external agencies or partners as needed.
Qualifications
Demonstrated expertise in Brand Strategy and Brand Management, with experience leading brand positioning and identity initiatives.
Strong skills in Market Planning and Brand Marketing to design and execute integrated campaigns across multiple channels.
Proficiency in Market Research, including the ability to analyze data, understand customer insights, and translate findings into actionable brand decisions.
Proven experience in financial services or related industries is highly beneficial, especially in B2B and high net-worth client segments.
Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate effectively in a remote environment.
Strategic mindset with strong analytical and problem-solving abilities, and comfort working with performance metrics and KPIs.
Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.