The Brand Copywriter produces sharp and unexpected brand marketing copy designed
to engage, inform and convert our B2C and B2B audiences, including current and
prospective members, dentists, groups, brokers and corporate audiences across
all channels. This includes full-scale integrated marketing campaigns complete
with social media, email, print, video, UX, out of home, direct, and other
multi-media communications. The Brand & Creative team role supports Marketing,
Sales, People, Communications and other internal stakeholders. It requires solid
marketing writing skills and demonstrated expertise in developing snappy
taglines, short action-driven email copy, memorable video scripts, product and
service names and social media copy. It also requires experience in how content
strategy informs copy and a knack for translating business objectives and
strategy into engaging campaign concepts in collaboration with creative partners
and business stakeholders. Writing should reflect the brand tone and voice,
messaging and content strategy and deliver engaging and audience-specific copy
that elevates the Delta Dental brand.
Please be sure to have a portfolio link attached on your resume.
RESPONSIBILITIES
Ideates, pitches and develops a diverse array of marketing assets, including
email campaigns, product and service names, social media posts, UX web
content, sports marketing campaigns, marketing blogs, multi-media advertising
campaigns, sales flyers and video scripts, with attention to succinct and
compelling copy that drives brand loyalty, customer engagement and revenue
growth.
Creates memorable and unexpected taglines and strategic marketing copy that
resonates with target audiences and informs the content strategy for B2B and
B2C audiences.
Builds presentation decks and presents copy concepts to internal
stakeholders, external agencies and creative partners.
Understands best practices for social media copy development for key
audiences and multiple platforms such as LinkedIn, Instagram and Tiktok.
Edits publications such as blogs, newsletters and libraries, serving as
stakeholder contact on publication history, performance analytics and current
content updates.
Demonstrates ability to prompt and edit AI content, apply SEO, usability and
accessibility best practices, as well as AP style.
Understands the end user’s needs, pain points and motivations and uses
judgment to develop content solutions accordingly.
Actively gathers content ideas and regularly contributes to campaign
ideation.
Understands creative strategy and applies it to achieve marketing objectives.
Travel up to 5% of time annually.
This list is not all-inclusive and you are expected to perform other duties
as requested or assigned
QUALIFICATIONS
2+ years of experience with a Bachelor’s degree.
Advertising copywriter experience, agency background preferred.
Portfolio of high-performing taglines for campaigns with integrated assets
for email, web and social media
Strong marketing writing, tagline development, script, UX, email and social
media writing
Working knowledge of content strategy and how it informs brand messaging
Excellent client management skills and experience
Experience in a regulated industry, such as health care or insurance is a
plus
Demonstrated ability to write concise, compelling marketing copy across
channels and adjust tone and voice for different audiences
Strong time management skills with ability to work on multiple projects at
the same time, communicate effectively with team members and meet short- and
long-term deadlines
Marketing mindset with ability to engage our audiences in conversation and
understand their needs, goals and pain points
Familiarity with AI prompting, SEO, usability, and accessibility
Strong technical skills. Experience with Microsoft Word, Teams, Figma and
Workfront is a plus
Base Pay Information
The national base pay range at the end is a good-faith estimate of what Delta
Dental may pay for new hires. Actual pay may vary based on Delta Dental’s
assessment of the candidate’s knowledge, skills, abilities (KSAs), related
experience, education, certifications and ability to meet required minimum job
qualifications. Other factors impacting pay include prevailing wages in the work
location and internal equity.
Pay Grade 19. $64,357 - $134,845K
Behind the smile! We are dedicated to safeguarding the health and financial
stability of our employees and their loved ones. This commitment extends beyond
the workplace to foster personal growth and holistic wellbeing. Our
life-changing rewards package includes:
Competitive base and incentive pay
401(k) with robust matching and non-matching contributions
Rich medical & pharmacy benefits
100% employer-paid dental and vision benefits
Holistic wellbeing program with deep financial incentives
Generous paid time off plus 12 paid holidays and your birthday off
Culture of growth and learning: career development; tuition reimbursement;
recognition program
Family support: adoption assistance, fertility treatment, child, elder & pet
care assistance
Social responsibility and volunteer opportunities
Employee discount program
Fair Chance Ordinances and Criminal Background Considerations
This position requires that the applicant undergo a background check. Qualified
applicants with arrest or conviction records will be considered for employment
in accordance with any applicable federal, state or local laws, including, but
not limited to, the California Fair Chance Act, the Los Angeles County Fair
Chance Ordinance, the City of Los Angeles Fair Chance Initiative for Hiring
Ordinance, the San Francisco Fair Chance Ordinance, and/or New York Corrections
Law Article 23-A.
Important Work Authorization Information
Please note, Delta Dental will not sponsor applicants for work visas for this
position.
#LI-Remote
At Delta Dental, we’re behind millions of smiles and counting. For over 68
years, we’ve served our communities by increasing access to affordable, quality
care – but that commitment to care extends beyond the people we serve, to the
dedicated employees who make those smiles genuine. We've come this far by
building fair programs that offer opportunities for advancement, create
meaningful connections and improve the lives of our employees and their
families. Because we know that when we take exceptional care of each other, we
can make a positive impact for all.
We champion an inspirational workplace through our commitment to trust, service,
excellence and innovation. Joining us means working for a company that offers
stability and balance, opportunities for leadership at all levels, and a work
environment focused on teamwork and camaraderie.
Discover the smiling faces behind Delta Dental and experience our values and
culture in action by connecting with us on social media. Follow Delta Dental
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appetite for innovation and want to be a part of a team that’s transforming the
future of health care, join us!
Since 1955, we have offered comprehensive, high-quality oral health care
benefits to millions of enrollees and built the strongest network of dental
providers in the country. The Delta Dental of California network includes
affiliates Delta Dental Insurance Company; Delta Dental of Pennsylvania; Delta
Dental of New York, Inc.; Delta Dental of the District of Columbia; Delta Dental
of Delaware, Inc.; and Delta Dental of West Virginia, providing dental benefits
to more than 31 million people across 15 states, the District of Columbia,
Puerto Rico and the Virgin Islands.
The company and its affiliates are part of Delta Dental Plans Association
(DDPA), a not-for-profit national association based in Oak Brook, Illinois.
Through our national network of Delta Dental companies, we offer dental coverage
in all 50 states, Puerto Rico and other U.S. territories. We offer vision
coverage through DeltaVision in 15 states and the District of Columbia.
Collectively, we deliver benefits to more Americans than any other dental
insurance company.
Delta Dental Ins. is an equal opportunity employer and is committed to providing
a professional work environment free from discrimination and harassment.
Individuals seeking employment at Delta Dental are considered without regard to
race, ethnicity, color, age, sex, religion, national origin, ancestry,
pregnancy, sexual orientation, gender identity, gender expression, genetic
information, actual or perceived physical or mental disability, registered
domestic partner status, caregiver status, marital status, veteran or military
status, citizenship status, or any other legally protected category. Delta
Dental is committed to providing equal employment opportunities to all employees
and applicants for employment. Accordingly, we have adopted and maintain an
Equal Employment Opportunity Policy, Harassment-Free Work Environment Policy,
and Respectful Workplace policies and will not tolerate violations of these
policies.
Unfortunately, our Delta Dental Enterprise is unable to hire individuals
residing in Alaska, North Dakota, Nebraska, Hawaii, Oklahoma, Vermont, Maine,
West Virginia, New Hampshire, Wyoming, Puerto Rico, District of Columbia
(Washington D.C.) or other US Territories at this time.
Proof of eligibility to work in the United States must be provided if selected
for hire.
Delta Dental includes: Delta Dental of California, Delta Dental Insurance
Company, Delta Dental of Pennsylvania, and Delta Dental of New York
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