This is a temporary, part time position. The location is out in the community in the Lakeview neighborhood of Chicago. The goal is to generate interest and sign up members for a new local dog groomer.
The Local Marketing & Launch Coordinator helps build awareness, relationships and local demand for a new Sparkle Grooming Co. salon before it opens.
This role executes Sparkle’s Pawmunity Marketing program to prioritize outreach, build community relationships, attend events, meet pet parents and generate qualified local leads.
The primary launch goal is 45+ new qualified leads per week as the operating benchmark.
Key Responsibilities
Proactively engage local pet parents and introduce Sparkle in a natural, relationship-driven way.
Capture qualified, permission-based leads in Sparkle’s Fetch platform.
Identify opportunities for partnerships, events, referrals, sponsorships and local activations.
Build relationships with local businesses, organizations, residential communities and community groups.
Attend and support local events, tabling opportunities and community activations.
Maintain consistent follow-up with priority community relationships.
Track outreach activity, opportunities and lead-generation results.
Complete required Sparkle online training and consistently represent the brand, its differentiation and voice.
Ideal Candidate
The ideal candidate is personable, confident and self-motivated, with a natural ability to meet new people and build relationships. They are:
Warm, approachable and comfortable starting conversations
Organized and consistent with follow-up
Comfortable working independently in the field
Motivated by goals and measurable results
Coachable and able to learn Sparkle’s brand and voice
Comfortable using basic technology and CRM tools
Available for some evening and weekend events
Comfortable around dogs and engaging with pet parents
Relevant experience may include community marketing, events, apartment leasing, hospitality, boutique
fitness, membership sales, retail, pet care or other customer-facing roles.
Formal marketing experience is not required.
Requirements
Reliable transportation
Ability to work approximately 20–22 hours per week, including 15–18 hours actively in the
community
Availability for some evenings and weekends
Strong communication and interpersonal skills
Successful completion of required training before independently representing the brand
About Sparkle Grooming Co.
Sparkle Grooming Co. is a locally owned and operated, wellness-focused dog grooming franchise pioneering the Quick-Service Pet Care category. Sparkle combines high-quality hygiene and grooming, proprietary technology, a membership-driven model and hospitality-led service to create a more consistent experience for pets and pet parents.
Not your average dog groomer
.