Crypto Marketing Manager
For a project leading the creation of Bitcoin Rollups, we are seeking an experienced marketing professional to lead go-to-market strategy and execution for an upcoming crypto/Web3 project through first token sale/offering (ICO) and major exchange listing and beyond.
Key Attributes:
We seek a candidate with the following profile:
Has previously led the communication, marketing, growth of a major project (top 150 CMC) in the early stage. With a particular emphasis on token launch.
Desire to be very hands-on. Proven hustle and ability to execute.
Has managed a significant marketing budget/spend.
Responsibilities:
Develop and execute comprehensive marketing plan to drive awareness, engagement and participation in token sale / ICO
Create compelling marketing content and collateral including website, white paper, blog posts, social media, email campaigns, etc.
Engage with crypto influencers, publications, forums and communities to generate buzz and grow project's audience
Coordinate public relations outreach, media placements and press releases
Plan and host virtual events, AMAs, webinars to educate potential investors on the project
Prepare project to meet major crypto exchange listing requirements
Track, measure and report on marketing KPIs and campaign performance
Manage marketing budget and outside agencies/freelancers as needed
Requirements:
5+ years experience in digital marketing, ideally for crypto/blockchain projects
Deep understanding of the crypto market, ICO landscape and exchange listing process
Strong writer and communicator able to translate complex concepts for a general audience
Experience with content marketing, social media, community management, PR
Knowledge of crypto-specific marketing channels and best practices
Analytical and data-driven, able to measure and optimize marketing efforts
Entrepreneurial self-starter comfortable in a fast-paced startup environment
This role requires both strategic thinking to chart the overall marketing roadmap, and hands-on execution to bring the vision to life. The ideal candidate will have a proven track record taking crypto projects from concept through successful ICO and exchange listing. If you're an experienced crypto marketer excited to lead a groundbreaking new project, we'd love to hear from you.
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