Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
About the Role:
We are looking for a detail-oriented and analytical Business Analyst, Data to join our Global Central Growth team. In this role, you will support growth strategy, marketing analytics, and business performance tracking across global markets. You will work closely with cross-functional teams including growth, marketing, product, and operations to generate insights, evaluate performance, and support data-driven decision-making.
This is an excellent opportunity for someone with an early foundation in data analysis and digital business who is looking to develop deeper expertise in user growth, marketing performance, and funnel optimisation in a fast-paced environment.
What You’ll Do:
- Support growth strategy and business analysis initiatives by collecting, organizing, and interpreting data across user acquisition, engagement, retention, and conversion funnels.
- Analyze user behavior and customer journeys to identify trends, bottlenecks, and opportunities for growth optimization.
- Assist in evaluating the performance of multi-channel marketing campaigns across paid, organic, CRM, social, affiliate, and partnership channels.
- Support the setup, monitoring, and analysis of A/B tests and other experiments, and provide clear summaries of findings and recommendations.
- Prepare recurring and ad hoc reports, dashboards, and performance updates for internal stakeholders.
- Track key business and marketing metrics, ensuring data accuracy and consistency across reporting.
- Work closely with cross-functional teams to support campaign analysis, growth initiatives, and business planning through data-backed insights.
- Conduct market, competitor, and user trend analysis to support strategic decision-making.
- Identify anomalies, performance gaps, and emerging opportunities through ongoing data monitoring and analysis.
- Translate data findings into clear and actionable insights for both technical and non-technical stakeholders.
What We’re Looking For:
- Bachelor’s degree in Business, Statistics, Data Analytics, Economics, Mathematics, Marketing, or a related field.
- 0–2 years of relevant experience in business analysis, data analysis, growth analytics, marketing analytics, or a related function.
- Strong analytical thinking and problem-solving skills, with the ability to work with data in a structured and detail-oriented manner.
- Good understanding of key digital business and marketing metrics, such as conversion, retention, CAC, ROI, engagement, and funnel performance.
- Proficiency in Excel or Google Sheets for data analysis and reporting.
- Familiarity with SQL, BI tools, or data visualization platforms is preferred.
- Exposure to A/B testing, campaign analysis, user behavior analysis, or performance reporting is a plus.
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
- Self-motivated, eager to learn, and comfortable working in a fast-paced and collaborative environment.
- Interest in user growth, digital products, and data-driven business strategy.
Nice to Haves:
- Experience in internet, e-commerce, fintech, gaming, or other fast-paced digital industries.
- Familiarity with product analytics, marketing attribution, or experimentation frameworks.
- Basic knowledge of Python, Tableau, Power BI, Looker, or similar analytics tools is a plus.
Why Binance
- Shape the future of finance
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Bachelor's degree in Business, Statistics, Data Analytics, Economics, Mathematics, Marketing or related field; 0-2 years relevant experience; proficiency in Excel or Google Sheets; bilingual English/Mandarin required; SQL, BI tools, or data visualization platforms preferred.
Key Responsibilities
- analyzing user behavior
- evaluating campaign performance
- preparing reports
Skills & Tools
Microsoft Excel, Google Sheets, SQL, Python, Tableau, Power BI, Looker
Job Details
- Category: Data and Analytics
- Seniority: No Prior Experience Required
- Commitment: Internship
- Workplace: Remote — Hong Kong
- Languages: English, Chinese
About Binance
A leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. — Industry: Information Technology