ABOUT GREENSTONE
Greenstone Meats is a leading North American producer and marketer of premium
grass-fed beef and lamb. With a portfolio spanning owned brands and private
label programs across retail and foodservice, we partner with some of the most
recognized retailers in the United States and Canada. As we accelerate our
transition to a demand-led growth model, we are building a marketing and
commercial capability that matches our ambition and this role is at the center
of that build in the US market.
THE OPPORTUNITY
The US market represents our highest growth opportunity with the growth of the
grass-fed beef category and a premium brand portfolio that is still in its early
stages of building consumer demand. Until now, the US market has had no
dedicated marketing resource. This role changes that.
The Associate Marketing Manager for the United States is responsible for
bringing the Greenstone Meats brand to life in the US market: building consumer
demand, executing innovation launches, developing the tools Sales needs to win
at retail and foodservice, and partnering with the Commercial Strategy Manager
to translate consumer and market intelligence into action.
This is a role for someone who is equally comfortable developing and
implementing a brand campaign, managing an innovation timeline and mining
consumer insights. Someone who understands the US retail landscape, has a
genuine curiosity about consumers, and is energized by the pace and ambiguity of
a lean, fast-moving commercial environment.
WHAT YOU WILL DO
Brand Execution and Marketing Calendar
Manage the marketing calendar for owned brands ensuring all brand activations
are planned, briefed, and delivered on time
Develop consumer-facing marketing content across relevant channels: digital,
in-store, foodservice, and trade, in partnership with the agency and the
Marketing Director
Manage the day-to-day agency relationship for US market activations:
briefing, feedback, timelines, and delivery
Ensure brand execution in the US market is consistent with the brand
positioning and visual identity established for each brand
Monitor US market trends and competitive activity and bring relevant
observations to the team proactively
Innovation Commercialization
Support the commercialization of new products for the US market
Own the Packaging Development phase end-to-end, briefing design partners,
managing revision cycles, coordinating regulatory and QA reviews, and
ensuring production-ready files are delivered on time
Coordinate with Sales, Supply Chain, and Production to ensure new products
arrive in market with the right tools, materials, and customer support
Track innovation performance post-launch and feed learnings back into the
pipeline
Sales Support and Customer-Facing Tools
Develop marketing inputs for US customer conversations: brand sell sheets,
promotional mechanics, category fact sheets, and product-specific content
that Sales can use in front of buyers
Partner with the Commercial Strategy Manager to ensure all customer-facing
tools are grounded in consumer and category data
Support the development of marketing materials for US foodservice customers:
operator-facing content, culinary positioning, and channel-specific tools for
fine dining and casual dining accounts
Manage all US POS materials and marketing collateral, ensuring materials are
current and on-brand
Support digital shelf content management and retailer media coordination for
key US accounts, ensuring product content is accurate, compelling, and
optimized for each platform
Consumer Insights Application
Develop familiarity with the company’s data ecosystem (Circana, Numerator,
etc.) and learn to pull and interpret data relevant to the US market
Apply consumer and shopper research to US brand and campaign decisions,
connecting what consumers care about to how we show up in market
Partner with the Commercial Strategy Manager on US consumer insights
initiatives including custom research and shopper behavior analysis
Bring a consumer-first perspective to innovation and campaign conversations,
grounding US marketing decisions in evidence rather than assumption
Budget and Project Management
Track US marketing spend against budget at the project level, ensuring
vendors are paid on time, flagging variances, and maintaining accurate spend
records
Manage multiple projects simultaneously with reliability and attention to
detail, from packaging timelines to campaign deliverables
Communicate progress and flag risks proactively without being prompted
KEY SUCCESS MEASURES
US Sales teams are equipped with current, compelling, and commercially
relevant marketing tools for every key account conversation
Innovation launches in the US market arrive on time, on brand, and with the
right customer support materials in place
Brand execution in the US is consistent, on-schedule, and reflects the
Greenstone Meats brand standards
Agency relationships are well-managed and delivering quality work on-brief
and on time
US marketing budget is tracked accurately and spend is always connected to a
clear objective
WHAT WE ARE LOOKING FOR
Experience and Background
3 to 5 years of brand-side CPG marketing experience within food, protein, or
a related consumer goods industry
Experience on the brand side of marketing: understanding how brands are
built, positioned, and activated in market, is required.
Demonstrated experience managing packaging development, marketing materials,
and agency relationships independently
Familiarity with the US retail landscape: key accounts, channel dynamics, and
how marketing supports commercial conversations with buyers
Experience with syndicated data tools such as Circana is an asset
Exposure to foodservice marketing or sales support is a plus
Skills and Capabilities
Execution-oriented with genuine commercial curiosity. You deliver reliably
and you want to understand why the work matters
Strong project manager who can handle multiple workstreams simultaneously
without dropping detail
Clear communicator, written and verbal, who can brief an agency, update a
stakeholder, and develop/review compelling copy for various assets with equal
confidence
Collaborative team player who builds positive relationships across Sales,
Operations, QA, and external partners
Comfortable operating in a lean, fast-paced environment where priorities
shift and initiative is valued
Proficient in Microsoft Office, particularly PowerPoint and Excel, and
comfortable with design coordination and digital asset management
A genuine interest in food, consumers, and the stories behind what people buy
and why
WHY GREENSTONE MEATS
You will be the first dedicated marketing resource for the US market, a
genuine opportunity to build the function from the ground up and shape how
marketing shows up in the business
You will have direct access to the Marketing Director (based in Canada) and
real visibility into how commercial strategy is built and executed
You will work across two of the fastest-growing premium protein categories in
the US: grass-fed beef and lamb
You will be part of a team that is transitioning from tactical execution to
demand-led growth and your work will be central to that shift
Competitive compensation, Company paid benefits, a 401k plan and a
collaborative team environment that values initiative, curiosity, and
commercial thinking
Pay: $80,000.00 - $95,000.00 per year
Eligible for discretionary bonus
401(k) company contribution
100% company paid Medical/Dental/Vision/Basic Life Insurance/Short Term and
Long Term disability benefits
For information about the company, go to https://greenstonemeats.com/
[https://greenstonemeats.com/]
Only qualified candidates will be contacted for an interview.
Greenstone Meats is an equal opportunity employer and considers qualified
applicants for employment without regard to sex, race, color, religion, ethnic
or national origin, gender, sexual orientation, gender identity or expression,
age, pregnancy, leave status, disability, veteran status, genetic information
and/or any other characteristic or status protected by national, federal, state
or local law.
Greenstone Meats is committed to providing an accessible and barrier-free
environment. Accommodations are available on request for candidates throughout
the selection process. Please contact Human Resources if accommodation is
required