Job Overview:
The Associate Director, Digital Strategy develops and helps lead comprehensive omnichannel strategies for clients in the biopharma sector. This role brings modern, data-driven marketing to life across both brand-level initiatives and broader enterprise strategy, translating business objectives and audience needs into connected engagement plans across channels.
The Associate Director is expected to independently own meaningful portions of client strategy, with experience leading comprehensive, multichannel strategies. The role also contributes to CG Life's new business efforts by shaping strategic narratives and supporting compelling digital strategy presentations in partnership with cross-functional teams.
The Associate Director, Digital Strategy collaborates closely with partners across brand strategy, creative, content, analytics, CXOE, and technology to ensure integrated engagement planning and execution.
Key Responsibilities, including but not limited to:
Business Impact
- Builds trusted client relationships by owning day-to-day strategic workstreams, providing strategic counsel, and helping lead client conversations.
- Develops and owns omnichannel strategies that align brand objectives with audience needs and channel best practices, forming the foundation for measurable engagement.
- Applies data, insights, and analytics to recommend customer-centric marketing programs and helps clients translate strategic direction into activation.
- Supports the Account team in understanding client goals and offerings, helping shape marketing direction through innovative, insight-driven solutions.
- Translates strategic insights into actionable campaign roadmaps, leading omnichannel planning and ongoing optimization to ensure cohesive execution.
- Leads or co-facilitates workshops, client meetings, and presentations to shape strategic direction, communicate recommendations, and align cross-functional stakeholders.
- Communicates and supports strategic recommendations clearly and persuasively, building client understanding and buy-in.
- Applies expertise in omnichannel engagement planning—including journey mapping, segmentation, content strategy, and channel orchestration—to inform experience design.
- Partners with CXOE, technology, and analytics teams to guide or support implementation of CRM, marketing automation, and personalization platforms that enable scalable, data-driven engagement.
- Identifies opportunities to expand strategic services within existing client relationships and contributes to organic growth opportunities.
- Contributes to business proposals and pitch presentations by developing strategic thinking, narratives, and supporting materials.
- Collaborates with internal teams to develop single-minded strategies, creative briefs, and supporting materials rooted in discovery and research.
- Develops strategy decks and other deliverables that translate client needs and insights into clear, actionable plans.
- Stays current on evolving platforms, modern marketing trends, and implications for client strategies.
Internal Relationships
- Provides strategic guidance to internal teams based on the strategy, brief, and knowledge of the client and its industry.
- Collaborates with brand strategy, account, creative, content, analytics, CXOE, and technology teams to ensure cohesive and impactful strategy execution.
- Proactively fosters team cohesion and collaboration across the agency.
- Builds strong cross-functional relationships and partners effectively with both internal teams and clients.
Team Leadership & Development
- Mentors and supports junior strategy team members, providing feedback, guidance, and opportunities to build strategic skills.
- Helps junior team members take on increasingly challenging assignments aligned with their development and the needs of the business.
- Contributes to a strong team environment through active coaching, knowledge sharing, and thoughtful feedback.
Qualifications and Skills
- 6-8 years of experience in omnichannel engagement strategy, customer experience, or digital marketing within pharma, ideally with experience at a healthcare agency serving as Agency of Record (AOR).
- Demonstrated experience independently developing and owning brand or enterprise-level strategies, with multiple examples of leading comprehensive, multichannel work rather than executing a single channel or tactic.
- Experience building strong client relationships, understanding client needs, and translating those needs into clear strategic recommendations and deliverables.
- Strong experience in omnichannel strategy and data-driven marketing approaches for life sciences or healthcare clients.
- Experience working on pharma launches.
- Experience in rare disease is highly value; experience in specialized or complex disease categories is also relevant.
- Excellent communication, presentation, and interpersonal skills, with the ability to clearly articulate and defend strategic recommendations.
- Demonstrated experience developing and implementing integrated engagement programs across multiple channels in healthcare and life sciences.
- Strong client-facing presence; experience working with senior client stakeholders is preferred. Must be able to support collaboration with East Coast-based client teams as needed.
Benefits:
We are proud to offer a comprehensive benefits package to all of our employees:
- Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
- 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
- Parental Leave. Generous paid time off for parents to bond with their newest addition
- Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
- And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!
At CG Life, we recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. As required by law in this state, the estimated salary range for this position is $120,000 - $140,000 USD and represents our good faith estimate as to what our ideal candidates are likely to expect. We tailor our offers within the range based on organizational needs, internal equity, market data, geographic zone, and the selected candidate’s experience, education, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. At CG Life, it is not common for individuals to be hired at the higher end of the range, and compensation decisions depend on a variety of factors. This position is eligible to participate in a discretionary bonus program, subject to the rules governing the plan. CG Life offers a variety of benefits, including health benefits, 401K retirement with a generous company match and immediate vesting, and flexible time off.
A Note to Candidates:
It has come to our attention that some candidates are being contacted by individuals falsely claiming to represent CG Life. Please note that all official communications from CG Life will come from an email address ending in @cglife.com. If you are contacted by anyone using a different domain, please consider it fraudulent. CG Life will never ask candidates to pay fees or share financial information at any stage of the hiring process
This job posting is intended for direct applicants only; please, no outside recruiters.
Requires 6–8 years in omnichannel strategy, customer experience, or digital marketing, preferably in pharma or healthcare agency settings, with multichannel strategy ownership, client leadership, and presentation skills.
Key Responsibilities
- developing strategies
- leading workshops
- mentoring strategists
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Salary: USD 120,000 – 140,000 / year
- Languages: English
Benefits
- 401k matching
- Generous paid time off
- Retirement plan
- Generous parental leave
About CG Life
A healthcare marketing agency delivering data-driven strategy and integrated engagement programs. — Industry: Consulting Services