We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.
The Commerce Media Associate Director leads a team of Media Managers and Specialists focused on the LATAM markets while also serving as a senior strategic advisor to clients. This role combines client leadership with internal team development, overseeing the quality of campaign execution across Amazon Ads, Mercado Libre, and other regional marketplaces. The Associate Director also plays a key role in driving the agency's growth and building a best-in-class Commerce Media practice across Latin America.
What You'll Do Here:
Strategy & Client Leadership (50%)
- Serve as the senior strategic lead for clients, translating LATAM business objectives into full-funnel media plans across Amazon Ads (Brazil, Mexico, and Colombia), Mercado Libre Ads, Rappi Ads, Falabella, and other regional marketplace advertising platforms.
- Independently develop and own comprehensive full-funnel media plans across Sponsored Ads and DSP campaigns for LATAM markets.
- Develop and present strategic recommendations and testing frameworks tailored to the dynamics of the LATAM marketplace ecosystem.
- Provide insights on emerging technologies, marketplace developments, platform updates, and regional industry trends across Latin America.
- Support the development and delivery of Monthly Business Reviews (MBRs), Quarterly Business Reviews (QBRs), and other executive client presentations.
Team Management & Development (35%)
- Lead and manage a team of 2–4 Commerce Media Managers and/or Specialists focused on LATAM accounts.
- Oversee the LATAM Commerce Media team, ensuring team members proactively contribute ideas, recommendations, and strategic insights.
- Mentor Media Managers on strategy, client management, and professional development within the LATAM marketplace landscape.
- Ensure consistent quality and excellence across all client deliverables for LATAM accounts.
- Support workforce planning and hiring decisions, considering language capabilities and LATAM market expertise.
- Own the formal performance management cycle for direct reports, including goal setting, mid-year reviews, and annual performance evaluations.
- Contribute to team budget planning and headcount requests aligned with the projected growth of LATAM accounts.
Operations, Process Improvement & Business Development (15%)
- Develop training materials and lead process improvements and Standard Operating Procedures (SOPs) for LATAM account operations.
- Ensure consistent adherence to quality assurance (QA) standards and brand safety best practices across the LATAM team.
- Partner with the executive leadership team on LATAM-focused business development initiatives and client pitches.
- Support new business RFPs in collaboration with the Sales and Business Development teams for LATAM prospects.
- Own the overall health of assigned accounts, including revenue performance, client retention KPIs, and growth targets, proactively identifying expansion opportunities and escalating account risks when appropriate.
- Lead the adoption of incrementality testing, Marketing Mix Modeling (MMM) frameworks, and cross-channel attribution best practices across the LATAM client portfolio.
- Build and maintain strategic relationships with key LATAM platform partners (e.g., Amazon Ads and Mercado Libre), including participation in beta programs and co-marketing initiatives.
- Perform other related duties and special projects as assigned.
- Oversee the LATAM team's adoption of advertising and marketing technology platforms, ensuring proficiency with key tools such as Pacvue, Skai, and Amazon Marketing Cloud (AMC), while evaluating new vendor solutions as needed.
We Need a Person With:
- 7-9 years of progressive experience in Retail Media or Digital Advertising, with significant experience supporting LATAM markets.
- Demonstrated experience managing account revenue performance, client retention discussions, and growth objectives.
- Strong understanding of the Brazilian payments and attribution ecosystem, including Pix, boleto, and installment payments, and how these impact KPI design and Retail Media reporting requirements for Brazil-focused accounts.
- Required proficiency with third-party Retail Media platforms such as Pacvue, Skai, and Perpetua, as well as Amazon Marketing Cloud (AMC).
- Strong foundation in full-funnel Retail Media strategy across Amazon Ads LATAM and Mercado Libre Ads is required.
- Ability to review, audit, and validate complex financial and operational models developed by the team, including budget controls, investment tracking files, forecasts, and performance reports, ensuring accuracy, scalability, and quality before client presentation.
- Proven experience leading teams, developing talent, mentoring employees, and fostering collaborative, high-performing work environments.
- Strong business acumen with a deep understanding of e-commerce, Retail Media, and agency operations across Latin America.
- Exceptional client relationship skills and executive presence, with the ability to influence, advise, and lead strategic conversations with senior stakeholders.
- Fluency in English, both written and spoken.
- Strong client-service mindset with excellent relationship management skills, focused on delivering value, service excellence, and long-term partnerships.
- Highly organized with exceptional attention to detail and the ability to manage multiple priorities, projects, and deadlines simultaneously.
- Excellent written and verbal communication skills, with the ability to communicate complex concepts clearly, concisely, and strategically to diverse audiences.
- Strong professional presence and interpersonal skills, with the confidence and credibility to work effectively with clients, partners, and executive leadership.
- Ability to handle confidential business information with the highest level of discretion and professionalism.
- Excellent collaboration and teamwork skills, with the ability to work effectively across cross-functional teams and diverse stakeholders.
- Proactive, self-driven mindset with the initiative to identify opportunities, anticipate challenges, and develop effective business-oriented solutions.
- Strong project management skills with the ability to organize, prioritize, and manage multiple initiatives in a fast-paced environment.
- Analytical and results-oriented, with the ability to leverage data to drive decisions and measurable business outcomes.
- Adaptable and resilient, with the ability to thrive in evolving environments while maintaining a positive attitude and continuous improvement mindset.
- Proficiency with Microsoft Office and macOS productivity applications, including Word, Excel, PowerPoint, and related tools.
- Ability to establish the presentation storytelling standard for the LATAM team across PowerPoint and Google Slides, defining slide structure, storytelling frameworks, and quality standards for all client-facing presentations.
- Ability to develop and deliver executive-level presentations for senior client stakeholders, including annual business plans, strategic business reviews, and investment proposals for new platforms.
- Ability to coach Managers and Specialists by providing structured feedback on presentation quality, distinguishing between data accuracy issues, narrative gaps, and visual design inconsistencies.
Requires 7–9 years in retail media or digital advertising, LATAM market expertise, team leadership, client strategy, financial model review, and proficiency with Pacvue, Skai, Perpetua, Amazon Marketing Cloud, Microsoft Office, and macOS.
Key Responsibilities
- leading media teams
- advising clients
- developing media plans
Skills & Tools
Amazon Ads, Mercado Libre Ads, Rappi Ads, Falabella, Pacvue, Skai, Perpetua, Amazon Marketing Cloud (AMC), Microsoft Office, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, macOS, Google Slides
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — São Paulo, São Paulo, Brazil
- Languages: English
About Mindgruve - Brazil
A global digital agency helping brands accelerate growth through marketing and digital transformation. — Industry: Consulting Services