Job Description:
• Develop creative marketing concepts and copy across weekly emails, site content, paid media, and podcast scripts
• Write weekly marketing emails for Abercrombie Kids and baby/toddler
• Create consistent editorial copy and incorporate voice across all touchpoints
• Balance editorial copy with technical product copy, promotional language, and navigational copy
• Collaborate with seasonal teams to ensure follow-through from campaign messaging
• Maintain communication with weekly teams to ensure quality and consistency
• Ensure legal compliance of product claims and meet customer expectations
• Write longer-form script copy for podcasts, paid media, and video platforms
• Help create unique, ownable product names for kids OPM
• Write editorial/romanticized language defining collections and key items on-product
• Monitor fashion trends, language, competitor sites, and emails
• Edit copy based on leadership feedback, product changes, trends, and performance
• Perform and share competitive research to inform future copy
• Participate in team collaborations, strengthen culture, share knowledge, and serve as the subject matter expert for email marketing
Requirements:
• Near-perfect editing and grammar skills
• Bachelor's degree, preferably in English, Creative Writing or Advertising/Copywriting, or related experience
• Basic knowledge of marketing principles
• Passion for fashion and working knowledge of retail/product terminology
• 1+ years of copywriting experience, preferably retail
• Portfolio showcasing creative writing, technical ability, attention to detail, and grammar proficiency
• Strong written/verbal communication and exceptional editing skills
• Ability to operate autonomously with strong time management skills
• Ability to multitask and meet tight deadlines in a fast-paced, ever-changing environment
• Open to constructive criticism in collaborative environments and able to quickly action upon it
• Ongoing interest in fashion and familiarity with the brand/competitors
• Mandatory working knowledge of Microsoft Office, Excel, and Teams
• Experience with Mural, AirTable and Figma is helpful but not required
Benefits:
• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process
• Flexible spending accounts
• Medical, dental, and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off & one paid volunteer day per year
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Onsite fitness center
• Merchandise discount on all of our brands
• Opportunities for career advancement
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!