GroundTruth is an advertising platform that turns real-world behaviour into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.
With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.
Learn more at groundtruth.com.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, 2025 & 2026! Learn more about the perks of joining our team here.
You Will:
Accounts Payable Operations
- Manage the end-to-end accounts payable process, including invoice receipt, validation, accounting, approval, and payment processing.
- Review vendor invoices for completeness, accuracy, appropriate approvals, and compliance with company policies.
- Perform 2-way/3-way matching of invoices with purchase orders and goods/service receipts, wherever applicable.
- Ensure invoices are posted to the correct GL accounts, cost centres, departments, and projects.
- Maintain accurate vendor master and AP records.
- Process employee/vendor reimbursements and other payable transactions, as applicable.
- Monitor outstanding invoices and ensure timely resolution of blocked or disputed invoices.
- Prepare and maintain vendor ageing reports and support working capital management.
Indian Taxation & Statutory Compliance
- Apply appropriate TDS provisions under the Income-tax Act, including identification of applicable sections, rates, thresholds, and nature of payments.
- Validate TDS applicability on vendor invoices and ensure correct deduction at the time of payment/credit, as applicable.
- Support preparation and reconciliation of TDS returns, challans, certificates, and related records.
- Review vendor PAN and other tax details and ensure appropriate documentation is maintained.
- Understand and apply GST provisions relevant to Accounts Payable, including:
- GSTIN validation.
- CGST/SGST/IGST applicability.
- Reverse Charge Mechanism (RCM), wherever applicable.
- Input Tax Credit (ITC) eligibility.
- Invoice and tax documentation requirements.
- Perform GST input reconciliation with books and available GST records/returns and identify discrepancies.
- Coordinate with tax/finance teams for resolution of TDS and GST-related vendor issues.
- Maintain appropriate supporting documentation for statutory audits and tax assessments.
Vendor Reconciliation & Month-End Close
- Perform regular vendor account reconciliations and investigate outstanding/unmatched balances.
- Reconcile vendor ledgers with vendor statements and resolve discrepancies.
- Assist with month-end closing activities, including accruals, provisions, prepaid expenses, and AP ageing.
- Identify and follow up on long-outstanding advances, debit balances, and unapplied items.
- Ensure expenses are recorded in the appropriate accounting period in accordance with the accrual principle.
- Support preparation of AP-related schedules and reports for internal and statutory audits.
Controls & Process Improvement
- Ensure compliance with internal financial controls and AP policies.
- Identify duplicate invoices, unusual transactions, incorrect tax deductions, and other potential control issues.
- Support implementation and improvement of AP processes and automation.
- Maintain proper audit trails and documentation for all AP transactions.
- Assist in developing process documentation, SOPs, and control checklists
You ARE:
- Organized: Ability to prioritize and deliver timely work
- Flexible: Dynamic, hard-working, and able to pivot direction quickly to keep up with business demands.
- Communicative: Strong written and verbal communication skills, comfortable in engaging conversation.
- A Team Player: Believes in GroundTruth’s vision and prides themselves on being part of an exceptional team.
- Technical Adept: Not afraid of new technologies and eager to learn.
- A Problem solver: Takes charge of creating solutions
You HAVE:
- Bachelor's degree in Commerce, Accounting, Finance, or a related field.
- 3–4 years of relevant experience in Accounts Payable, Procure-to-Pay (P2P), or accounting operations.
- Strong working knowledge of Indian taxation applicable to AP, particularly TDS and GST.
- Good understanding of basic accounting principles and financial reporting.
- Experience with vendor reconciliation and month-end closing activities.
- Good knowledge of MS Excel, including VLOOKUP/XLOOKUP, Pivot Tables, SUMIFS, and basic data analysis.
- Experience working on an ERP/accounting system such as Oracle, SAP, Microsoft Dynamics, NetSuite, Zoho Expense or similar is preferred.
- Strong attention to detail and ability to identify discrepancies in high-volume transactions.
How you can impress us:
- Practical understanding of Income-tax Act provisions relating to TDS.
- Practical understanding of GST/ITC and RCM from an AP perspective.
- Experience handling vendor queries related to tax deductions and invoice processing.
- Ability to interpret tax provisions and determine their impact on day-to-day AP transactions.
- Good analytical and reconciliation skills.
- Strong communication and stakeholder-management skills.
- Ability to work independently and meet month-end closing deadlines
Benefits
At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
- Parental leave- Maternity and Paternity
- Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
- In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
- Health cover for any hospitalization. Covers both nuclear family and parents
- Tele-med for free doctor consultation, discounts on health checkups and medicines
- Wellness/Gym Reimbursement
- Pet Expense Reimbursement
- Childcare Expenses and reimbursements
- Employee referral program
- Education reimbursement program
- Skill development program
- Cell phone reimbursement (Mobile Subsidy program).
- Internet reimbursement/Postpaid cell phone bill/or both.
- Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
- Creche reimbursement
- Co-working space reimbursement
- National Pension System employer match
- Meal card for tax benefit
- Special benefits on salary account
Bachelor's degree in Commerce, Accounting, Finance or related field; 3-4 years AP/P2P experience; strong knowledge of Indian TDS and GST; MS Excel including VLOOKUP, Pivot Tables; ERP experience preferred.
Key Responsibilities
- processing invoices
- managing vendor accounts
- ensuring tax compliance
Skills & Tools
Microsoft Excel, Oracle, SAP, Microsoft Dynamics, NetSuite, Zoho Expense
Job Details
- Category: Finance and Accounting
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — India
- Languages: English
Benefits
- 401k matching
- Generous paid time off
- Tuition reimbursement
- Retirement plan
- Generous parental leave
About GroundTruth
An advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. — Industry: Information Technology