Description
- ADI Global Distribution is the leading global wholesale distributor of electronic security, AV and low‑voltage products.
- For over 25 years, ADI has supported installers, integrators and trade professionals with industry‑leading solutions and exceptional service.
- With 200+ locations across 17 countries, ADI continues to expand its footprint, scale and reputation within the security and low‑voltage distribution market.
- We are now seeking a high‑performing Area Sales Manager to retain, grow and win B2B customers across Greater Manchester, with additional coverage across Belfast and surrounding areas.
- This role is ideal for a Field Sales Manager, Territory Manager, Area Sales Executive, Business Development Manager, or B2B Account Manager, particularly from Electronic Security, Electrical Wholesale, Trade Distribution, AV, Fire & CCTV, or closely related sectors.
JOB DUTIES
- Customer Relationship Management
- Manage, retain and grow revenue across a defined field sales territory covering Greater Manchester and Belfast.
- Build strong, long‑term relationships with security installers, systems integrators, electrical contractors and trade partners.
- Act as the trusted advisor and primary point of contact for assigned customer accounts.
- Maintain regular face‑to‑face customer visits to drive satisfaction, loyalty and account growth.
- New Business Development
- Identify, prospect and onboard new B2B customers
- Win business from competitors by clearly communicating ADI’s value proposition, service model and extensive product range.
- Increase share of wallet within existing accounts through consultative, solution‑focused selling.
- Drive sustainable territory growth by uncovering new projects, installers and regional opportunities.
- Sales Execution & Campaign Management
- Plan, lead and execute supplier‑led and branch‑supported sales campaigns.
- Convert campaign activity into qualified pipeline and measurable revenue growth.
- Maintain accurate opportunity tracking, forecasts and reporting via CRM.
- Deliver consistent performance against sales targets, KPIs and growth plans.
- Events & Market Engagement
- Attend and support trade counters, supplier roadshows, exhibitions, installer days and industry events.
- Deliver product demonstrations and technical presentations to customers and prospective partners.
- Represent ADI as a trusted local expert in security, AV and low‑voltage technologies.
- Product & Market Knowledge
- Develop in‑depth knowledge of ADI product portfolios, solutions and services.
- Stay informed on market trends, competitor activity and emerging technologies.
- Participate in technical, sales and product training to support professional growth.
- Provide forecasting and demand insight to support Sales Inventory Operations Planning (SIOP).
YOU MUST HAVE
- Proven experience in field sales, territory management or B2B account management.
- Experience within electronic security, electrical wholesale, AV, fire, CCTV or trade distribution.
- Strong communication, negotiation and relationship‑building skills.
- A proactive, well‑organised approach with the ability to manage your territory autonomously