Advertising Coordinator
The Advertising Coordinator plans, buys, and optimizes ad placements across digital and traditional media. This role ensures campaigns reach the right audiences at the right time while maximizing performance and return on investment.
Working closely with the Creative team and account teams, the Coordinator translates campaign strategy into effective media placements across social media, streaming, programmatic display, and other channels.
The role requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns in a fast-paced agency environment.
Key Responsibilities
Media Planning & Buying
- Develop media buying strategies aligned with campaign goals, target audiences, and budgets
- Plan and purchase advertising placements across digital and traditional platforms, including social media, streaming/CTV, search, and programmatic networks
- Identify optimal media channels and vendors to reach target audiences efficiently
- Negotiate rates and placements with media vendors when applicable
Campaign Execution
- Set up, schedule, and launch advertising campaigns across platforms such as Meta, LinkedIn, Google, and Basis
- Ensure all campaigns meet platform requirements, targeting specifications, and timelines
- Coordinate with creative and account teams to align ad assets with campaign strategy
- Manage campaign pacing and adjust placements as needed to meet budget and performance targets
Performance Monitoring & Optimization
- Track campaign performance using platform analytics and reporting tools
- Optimize campaigns by adjusting targeting, budgets, creative rotation, and placements
- Analyze key performance metrics and provide actionable insights to internal teams and clients
- Prepare performance metrics and campaign reports
Vendor & Platform Management
- Maintain relationships with media vendors and advertising platforms
- Stay informed on emerging media channels, targeting capabilities, and advertising trends
- Evaluate new tools and platforms that could enhance campaign performance
Budget & Financial Management
- Manage campaign budgets and monitor spending across platforms
- Ensure advertising spend aligns with approved media plans and client budgets
- Assist with billing reconciliation and invoice tracking for media placements
Qualifications
- Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field
- A minimum of two years of experience in media buying, digital advertising, or paid media management
- Experience managing advertising campaigns across multiple platforms, such as:
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Ads (YouTube, Display, Search)
- Basis Ads (OTT streaming, Display, DOOH)
- Strong analytical, budgeting, and reporting skills
- Ability to manage multiple campaigns and deadlines simultaneously
- Excellent attention to detail and organizational skills
- Strong communication and collaboration abilities
Preferred Skills & Experience
- Experience in a communications agency, marketing agency, or public affairs firm
- Experience with streaming, CTV, or programmatic advertising platforms
- Familiarity with analytics tools such as Google Analytics and reporting dashboards
- Experience with media planning tools, spreadsheets, and campaign tracking systems
- Working knowledge of audience targeting, segmentation, and digital media trends
- Preferred: Meta Ads Certified
Benefits:
- Competitive Salary
- Health, Dental, and Vision - Single Coverage
- Healthcare Spending or Reimbursement Accounts such as HSAs or FSAs
- 401K Plan - after 90 days of employment and company match
- Life Insurance in the amount of one time your annual salary
- Paid Time Off
- Parental Leave
- 10 Paid Holidays, plus the week between Dec. 24 and Jan. 1
- Paid Personal Days (2)
- Eligible for annual performance bonus
- Up to $1000 per year in professional certifications
- Annual work-from-home stipend
- Remote Work/Flexible schedules
- Family Work Culture
Job Details:
Job Type: Full-time
Location: Remote
Travel: 10 percent, as needed (Required)
is an equal-opportunity employer. Successful candidates must possess valid authorization to work in the United States and not require future sponsorship for employment.
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