Ads Specialist
Work Type:Full-time.
Schedule:U.S.-aligned working hours.
Location: 100% Remote.
Role Overview
We are looking for a skilled Ads Specialist to join a fast-growing digital marketing team supporting multiple U.S.-based brands. In this high-impact role, you will help our client—a digital marketing organization—scale businesses through data-driven advertising strategies. You will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns while collaborating closely with internal teams to execute strategies and maintain consistent results. This role is ideal for someone who can work independently, thinks strategically, and loves driving performance through analytics and high-quality creative execution.
Key Responsibilities
Campaign Management:Plan, execute, and optimize Meta Ads and Google Ads campaigns across various funnel stages.
Research & Targeting:Conduct thorough audience and competitor research to build strong targeting foundations.
Copywriting & Creative Strategy:Write effective ad copy, collaborate on creative direction, and test new creatives.
Performance Analysis & Optimization:Analyze daily performance metrics and implement immediate optimizations to achieve strict KPIs (CPA, ROAS, CTR, CPM, etc.).
Testing & Scaling:Develop and rigorously test new strategies, audiences, and bid structures to scale campaigns efficiently.
Reporting & Insights:Prepare detailed performance reports and communicate actionable data insights clearly to internal teams and stakeholders.
Process & Collaboration:Collaborate with internal teams for strategy reviews and campaign planning, ensuring structured documentation and adherence to internal paid media processes.
Requirements & Qualifications
Experience:3+ years of hands-on, proven experience successfully running Meta Ads and Google Ads.
Technical Proficiency:Deep understanding of performance marketing metrics and optimization tactics. Proven experience leveraging emerging AI tools and automation platforms to optimize ad performance, scale lead generation, and maximize brand visibility.
Communication Skills:Skilled in writing compelling ad copy for testing and scaling. A proactive communicator who can collaborate effectively and work independently in a remote setting.
Core Competencies:Strong analytical thinker with the ability to interpret complex data and make actionable recommendations. Comfortable managing tight deadlines and executing strategies efficiently.
Remote Infrastructure:Must have a dedicated, noise-free home office setup equipped with a reliable, high-speed internet connection and a backup power source.
Preferred Qualifications (Bonus):
Experience with reporting dashboards (e.g., Google Analytics, Looker Studio).
Direct experience managing campaigns for e-commerce or lead generation funnels.
Familiarity with A/B testing frameworks and retargeting strategies.
Basic experience using Canva or writing creative briefs for design teams.
Benefits of Working for
Performance-based raises.
Minimum 5 days off annually (paid or unpaid based on client terms).
Annual cost-of-living adjustments at your one-year anniversary.
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