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Job Title: Adobe Journey Optimizer (AJO) Engineer
Location: Irving, TX (Hybrid)
Duration: 12+ Months
ROLE SUMMARY:
We are looking for a hands-on Adobe Journey Optimizer (AJO) Engineer who can hit the ground running and make an immediate impact on customer engagement initiatives. Operating within a marketing technology team, this individual will design, configure, and deploy multi-channel customer journeys and campaigns using Adobe Journey Optimizer Ultimate, Adobe Experience Platform (AEP), and Adobe Campaign translating business requirements into scalable, data-driven solutions. Success in this role means owning end-to-end journey builds from day one, demonstrating strong email deliverability expertise, and continuously optimizing audience segmentation and activation workflows.
KEY RESPONSIBILITIES:
Design, configure, and deploy end-to-end customer journeys in Adobe Journey Optimizer Ultimate, including event-based triggers, audience-based entry conditions, branching logic, wait steps, and frequency rules.
Own email deliverability strategy managing sender reputation, bounce handling, suppression lists, IP warm-up plans, feedback loops, and inbox placement monitoring.
Build and manage multi-channel customer experiences across email, push notifications, SMS, and in-app channels, ensuring consistent personalization at scale.
Construct and activate audience segments and schemas within Adobe Experience Platform (AEP) and Real-Time CDP using behavioral, transactional, and profile data.
Develop reusable content templates, dynamic content blocks, and offer decisioning logic using AJO's decisioning engine.
Execute campaign operations in Adobe Campaign, coordinating batch and triggered delivery in conjunction with AJO journeys for a unified engagement strategy.
Maintain and troubleshoot XDM schemas, identity stitching, data ingestion pipelines, and profile qualification for journey execution.
Monitor journey and campaign performance, conduct A/B testing, and deliver continuous optimization recommendations to marketing and technology stakeholders.
REQUIRED QUALIFICATIONS:
Hands-on experience in marketing automation or customer engagement platforms, with specifically in Adobe Journey Optimizer (AJO).
Proven expertise in email deliverability including domain authentication (SPF, DKIM, DMARC), sender reputation management, and deliverability troubleshooting.
Solid experience with Adobe Experience Platform (AEP) including XDM schema design, segmentation, identity management, and data ingestion (batch and streaming).
Experience building audiences and configuring activation workflows in AEP Real-Time CDP.
Proficiency in HTML and CSS for email template development; SQL skills for data validation and audience analysis.
Ability to work independently, learn quickly, and deliver production-ready solutions with minimal ramp-up time.
TECHNICAL SKILLS:
Adobe Journey Optimizer (AJO) Ultimate Adobe Experience Platform (AEP) Real-Time CDP Adobe Campaign Email Deliverability XDM Schemas Audience Segmentation HTML / CSS SQL Identity Resolution Adobe I/O / REST APIs SPF / DKIM / DMARC Offer Decisioning Engine Agile / Scrum
PREFERRED QUALIFICATIONS:
Deep experience building complex, multi-step journeys and large-scale audience models in AEP, AJO Ultimate, and Adobe Campaign in a production setting.
Adobe Certified Professional or Expert certification in AJO, AEP, or Real-Time CDP.
Familiarity with Customer Journey Analytics (CJA), Adobe Analytics, or Adobe Target for cross-solution reporting and optimization.
Experience with data governance, consent management frameworks, and regulatory compliance (GDPR/CAN-SPAM/CCPA).