Ad Operations Manager, B2B

Job Description: • Traffic programmatic and direct I/O creatives in Campaign Manager 360, including standard, HTML5, and third-party served creatives • Build, implement, and QA impression trackers, click trackers, and daisy-chained tags across CM360, DSPs, and publisher partners • Pass macros and custom variables through tag chains for downstream data needs • Implement and QA site-side tracking across Google Tag Manager, GA4, and platform pixels • Use data layer variables for triggers and troubleshoot tracking failures • Own conversion tracking hygiene, including UTM governance and conversion event setup • Coordinate offline conversion imports and CRM or marketing automation integrations with client teams • Handle tagging and tracking requests from Media and Analytics teams • Serve as main point of contact for technical issues involving ad serving, verification vendors, and third-party tracking • Work with Programmatic Activation on missing assets, campaign pacing, and launch readiness • Support Paid Social and Paid Search teams with conversion tracking, pixel and tag setup, UTM consistency, and campaign QA • Coordinate with Client Service to deliver client assets on time • Manage intake, tracking, and documentation of trafficking and tagging requests • Contribute to campaign performance reporting and flag delivery, tracking, or data quality issues • Document and improve ad operations processes and QA checklists Requirements: • 2-5 years of ad operations experience, ideally at an agency or ad tech company • Deep, hands-on expertise in Campaign Manager 360, including placements, creatives, tracking ads, and Floodlight configuration • Fluency with impression trackers, click trackers, HTML5 creatives, and daisy-chained tags • Experience with DSP tag setup, platform macros, and custom variables • Experience with Google Tag Manager, GA4, and data layer variables • Hands-on pixel implementation across LinkedIn, Meta, Google Ads, and other platforms • Familiarity with verification and viewability vendors such as IAS or DoubleVerify • Working knowledge of HTML, JavaScript, and browser debugging tools • Working knowledge of Excel or Google Sheets, including pivot tables and formulas • Understanding of media planning and buying processes and campaign KPIs such as CTR, viewability, conversion rate, and CPL • Exceptional attention to detail and troubleshooting ability • Strong written and verbal communication skills, including explaining technical issues to non-technical teammates and clients • Strong prioritization skills and ability to manage multiple deadlines • Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo is nice to have • Experience supporting B2B or SaaS advertisers is nice to have • Experience with large, complex accounts is nice to have • Familiarity with server-side tagging, consent management, or privacy-related tracking changes is nice to have • Must be authorized to work in the United States; this position is not eligible for immigration sponsorship • Preferred candidates located in PT or CT time zones; ET candidates also considered Benefits: • Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Remote work flexibility • Access to office hubs in Los Angeles, Chicago, and New York for learning and development opportunities, events, workspace, and in-person collaboration