Role Summary
The Acquisition Coach helps dealership clients buy more used cars through VETTX. This is not a traditional CSM role focused on check-ins and touchpoints. It is a coaching role focused on training, accountability, process improvement, and measurable client results.
Responsibilities
Coach dealership buyers and managers on how to use VETTX effectively
Train buyers on pipeline management, buyer/seller communication, closing strategy, follow-up, and in-person valuations
Identify breakdowns in buyer process and create action plans to improve results
Hold buyers accountable to commitments and next steps
Help underperforming accounts regain traction
Elevate leadership and structure breakdowns to VETTX Strategic Advisors to help improve alignment and execution
Track account performance based on usage, activity, and cars purchased
Share feedback internally to improve client outcomes
Success in This Role
More cars purchased per account
More active buying accounts
More reactivated accounts
Better client execution and consistency
Strong retention driven by real results
Capacity and Expectations
Manage 40-60 accounts
Maintain at least 2 training sessions monthly per account
Qualifications
Automotive dealership, inventory, or used car buying experience preferred
Strong coaching and communication skills
Able to drive accountability with clients
Organized and performance-focused
Customer success or account management experience is a plus, but dealership operational knowledge matters more
Compensation
OTE: $110K
Why the Role Exists
wins when clients consistently buy cars. The Acquisition Coach helps make that happen by teaching the right process, reinforcing best practices, and driving execution.
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