Overview
Travel Leaders Network (www.TravelLeaders.com), as one of the largest sellers of luxury travel, cruises and tours in the industry, is a passionate community of travel professionals focused on mutual success. Representing approximately 5,700 travel agency locations across the United States and Canada, this Network uses the power of its parent company, Internova Travel Group, to assist millions of leisure and business travelers annually.
Travel agent members who belong to Travel Leaders Network have access to meaningful supplier partnerships, innovative technology that integrates with industry-leading marketing, exclusive value-added programs and member support and training that only a company with their size and strength can offer. Travel Leaders Network gives their members everything they need to grow as a Leader and inspire more people to travel better.
Responsibilities
Serve as the primary strategic liaison between Travel Leaders Network and assigned Preferred Supplier Partners, including Cruise, Tour, Resort, Destination, and other land partners. The Account Manager develops and leads integrated marketing strategies that drive supplier sales, maximize ROI, and achieve revenue goals for both Travel Leaders Network and its partners.
This role owns supplier relationships, annual marketing planning, campaign performance, and growth opportunities while partnering closely with an Account Specialist who manages tactical execution, timelines, and deliverables. The Account Manager provides strategic guidance and oversight to ensure marketing investments align with business objectives, deliver measurable results, and increase partner revenue, awareness, and advisor engagement.
Program Development
Work with the Industry Relations team to receive contracted marketing funding/terms
Create and develop Preferred Supplier Partner annual marketing plan to increase exposure, educate drive awareness and sales
Guide and direct an Account Specialist who manages the tactical execution of some of the marketing plans.
Monitor and adjust marketing activities; continually review programs and suggest improvements throughout the year as deemed necessary to maximize network sales for Preferred supplier product
Lead and direct marketing campaigns while working with internal marketing team members to direct tactics through the creative and operational process including print, email and online tactics
Evaluate marketing campaigns and track ROI
Work with Creative Team members (Designers and Copywriters) on the development of creative marketing materials for all respective supplier and destination partners
Engage with other Marketing Account Managers to develop and execute marketing initiatives to enhance Destination partnership campaigns or multi-supplier themed campaigns
Responsible for all communication of programs to internal teams and Members to ensure engagement and support including extranet updates, training calls, direct mailings, email communication and more
Work with the Director of Destinations and Director of Lifestyle Marketing Programs to secure and manage preferred destination and product supplier partnerships
Handle all Agency/Member inquiries regarding Preferred Supplier Partner products and promotions
Execute multiple marketing plans (10+) simultaneously
Other duties as assigned
Budget Management
Obtain budget amounts and manage all facets within the revenue/expense parameters
Compile final budgets; produce program analysis and performance recaps for partners
Qualifications
Bachelor’s degree in Marketing, Advertising, Tourism, Hospitality, Business Administration or equivalent (required)
5+ years post-college marketing experience
Ability to travel domestically and/or internationally 5-10%
Self-motivated with the strong initiative to work independently
Proven ability to manage multiple priorities, complex partnerships and large program budgets
Must be extremely organized and able to work on many programs simultaneously
Strong attention to detail
Ability to work in a deadline-oriented environment
Exemplified development of creative programs that deliver on business goals
Strong written and verbal communication and/or sales skills with a variety of audiences
Computer skills, including knowledge of Smartsheet, CoPilot, Microsoft Office, word processing, database and spreadsheet software
Experience in the travel, hospitality and/or tourism industry is preferred
PAY AND BENEFITS
Our benefit offerings include choice of two medical plans and two dental plans, vision insurance, flexible spending accounts (FSAs), company-paid life insurance and AD&D, optional additional life insurance and AD&D, disability insurance, paid parental leave, paid time off, 401k Plan with company match, discounted employee travel options, access to LinkedIn Learning webinars and courses. Discounted pet insurance and auto, home, & renters insurance.
The salary range on this job posting/advertising has been developed to give applicants a wide range to comply with pay transparency laws in all states and geographical areas. Many factors, such as years of experience, geographical location, budget etc. are considered when determining the starting rate of pay. The salary range posted represents the pay range for U.S. candidates. If the job posting indicates that the role is available for international candidate consideration, the salary range will be based on the local market for the country where the candidate would be working.
This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company’s financial goal achievement and individual performance.
Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.
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