About the Role
As an Account Executive, you will play a critical role in driving client success across campaigns, growing accounts, and shaping regional initiatives. You will report directly to the Managing Director and collaborate closely with cross-functional teams — from strategy and content to influencer and production leads.
This role calls for someone who combines strong operational execution with strategic thinking and a client-first mindset.
You will lead end-to-end campaign delivery, contribute to new business growth, and help optimise content production workflows — all while ensuring client expectations are exceeded and aligned with business goals.
Responsibilities
1. Campaign Leadership & Client Management
- Take ownership of integrated influencer marketing, digital advertising, and media campaigns from briefing through execution and reporting.
- Build and maintain strong client relationships, acting as the day-to-day point of contact and trusted advisor.
- Translate client objectives into actionable campaign strategies, media plans, and KPI frameworks.
- Collaborate with internal and external teams (influencers, creators, designers, media partners, and platform representatives) to ensure timely, high-quality delivery.
- Monitor campaign performance, analyse results, and provide recommendations for optimisation and future growth.
- Ensure campaign deliverables are executed efficiently and meet both client expectations and business objectives.
2. Business Development Support
- Support senior leadership and account teams in identifying growth opportunities within existing client accounts.
- Assist in the preparation of proposals, presentations, case studies, and pitch materials for prospective and existing clients.
- Contribute to cross-sell and upsell opportunities through strong client servicing and identification of client needs.
- Maintain awareness of industry trends, platform developments, competitor activities, and emerging opportunities within influencer marketing and digital media.
- Support the agency's participation in industry events, webinars, and networking opportunities where applicable.
3. Influencer & Partner Relationship Management
- Build and maintain strong relationships with influencers, creators, MCN partners, media owners, platform representatives, and channel partners across key markets.
- Expand and strengthen InfluenConnect's network of influencers and strategic partners to support campaign delivery and business growth.
- Collaborate with influencer and partnership teams to identify suitable talent and partners for client campaigns.
- Maintain up-to-date knowledge of influencer trends, creator performance, and platform developments across the region.
4. Content & Campaign Production Management
- Collaborate with design, video, content, and performance marketing teams to develop campaign assets and client deliverables.
- Ensure localised content and campaign materials align with brand guidelines, audience preferences, and market relevance.
- Coordinate production timelines, approvals, and quality assurance across all campaign assets.
- Support the execution of influencer marketing campaigns, paid media initiatives, and digital advertising activities across relevant platforms.
Requirements
- Minimum 3 years experience in account management, influencer marketing, digital marketing, media planning/buying, or advertising agency environments.
- Proven experience managing multi-channel marketing campaigns, preferably across APAC or international markets.
- Strong understanding of influencer marketing, creator ecosystems, social media platforms, and digital advertising.
- Experience in media planning, media buying, campaign optimisation, and performance reporting would be advantageous.
- Excellent client servicing and stakeholder management skills.
- Strong project management skills with exceptional attention to detail and the ability to manage multiple projects simultaneously.
- Strong understanding of Chinese and Asian consumer, cultural, and media landscapes.
- Fluent English and proficiency in Simplified Chinese (written and spoken) is a must.
- Strong copywriting and content development skills for marketing communications and social media content.
- Commercially aware, proactive, and solutions-oriented.
- Passionate about influencer marketing, digital media, and brand building.
- Eager to learn and demonstrate a high level of curiosity in emerging marketing technologies and industry trends.
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