You've found us at a good time. Hapana is opening new markets, shipping new products, and welcoming new brands onto the platform we're looking for the people who'll grow with us. This could be one of those right-place, right-time moments. Here's everything you need to know.
WHO WE ARE
Hapana powers the world's best fitness brands. Walk into a Fitstop, KX, Gold's Gym or J.I.M and there's a good chance our platform is running the whole show: memberships, bookings, marketing, payments, growth.
The fitness industry is booming, and we're the technology underneath it. We're 110 people Australia, USA, UK, Brazil, Singapore and India, and the work we ship reaches studios and members all over the world. Build something here, and you'll see it land in the product, in our clients' businesses, and in the team around you.
THE OPPORTUNITY
We're looking for an Account Executive – SMB to drive new business growth across the USA.
You'll own the full sales cycle, from prospecting and qualification through discovery, solution design, negotiation and close. Your primary focus will be acquiring and growing relationships with SMB fitness brands. This is a consultative sales role. You'll work closely with prospective customers to understand how their businesses operate, uncover their commercial and operational challenges, and demonstrate how Hapana can help them scale.
You'll partner closely with our Solutions Engineer, Marketing, Customer Success and Product teams to deliver a compelling buying experience and successfully navigate multi-stakeholder sales processes.
You'll also be expected to build your own pipeline, develop strong relationships across the fitness industry and take genuine ownership of your territory and revenue target.
This is an opportunity to join a growing global SaaS business, take ownership of an important segment of the USA market and directly contribute to Hapana's next stage of growth.
WHAT YOU'LL DO
- Own the full sales cycle for SMB opportunities, from prospecting and qualification through discovery, demonstrations, commercial negotiation and close.
- Build and maintain a strong pipeline of new business opportunities across the fitness market.
- Lead consultative discovery conversations to understand prospective customers' business models, challenges, growth plans and technology requirements.
- Position Hapana's platform against customer needs and clearly articulate the commercial and operational value of moving to Hapana.
- Deliver compelling product demonstrations alongside our Solutions Engineer, tailoring each conversation to the prospect's specific needs and priorities.
- Navigate complex, multi-stakeholder buying processes and develop strategies to move opportunities successfully through the sales cycle.
- Build strong business cases, proposals and commercial solutions that create value for both the customer and Hapana.
- Negotiate commercial terms and confidently manage opportunities through to contract execution.
- Consistently achieve and exceed quarterly and annual revenue targets.
- Maintain accurate pipeline management, forecast quarterly performance, track KPIs, and communicate pipeline progress to your director.
- Take ownership of your territory, including developing weekly, monthly and quarterly plans to achieve pipeline and revenue goals.
- Work closely with Marketing to convert inbound demand while proactively generating your own opportunities through outbound activity, industry relationships, referrals and events.
- Develop a strong understanding of Hapana's product, integrations, payments offering and partner ecosystem.
- Stay close to the fitness industry and understand emerging trends, competitors and the changing needs of operators.
- Represent Hapana at industry events, conferences and trade shows across the USA as required.
- Provide market and customer feedback to Product, Marketing and leadership to help shape our go-to-market strategy and product roadmap.
- Partner effectively with Customer Success to ensure a strong transition from sales through to onboarding and long-term customer success.
WHAT YOU'LL BRING
We're looking for an experienced salesperson who is commercially driven, naturally curious and genuinely enjoys understanding how businesses operate.
You'll ideally bring:
- 3+ years of B2B sales experience, ideally within SaaS, technology, payments or another solution-led environment.
- A demonstrated track record of meeting or exceeding sales targets and closing SMB opportunities.
- Experience managing the full sales cycle, from prospecting through to negotiation and close.
- Strong consultative selling skills and the ability to uncover business challenges rather than simply sell product features.
- Resilience when navigating objections or changing circumstances.
- Experience selling to multiple stakeholders and navigating more complex buying processes.
- Confidence in engaging with and building rapport with founders, executives and senior decision-makers.
- Strong prospecting skills and a willingness to generate your own pipeline alongside inbound opportunities.
- Excellent presentation, negotiation and commercial communication skills.
- Strong pipeline management and forecasting discipline.
- The ability to manage multiple opportunities at different stages of the sales cycle without losing attention to detail.
- Experience using HubSpot or a similar CRM.
- A self-motivated approach and the ability to thrive in a remote, fast-moving and high-growth environment.
- The ability to collaborate effectively across Sales, Solutions Engineering, Marketing, Product and Customer Success.
- Experience within the fitness, wellness or franchise industry is highly desirable, but not essential.
- Experience selling to multi-location or franchise businesses would be a strong advantage.
If you're reading this thinking, "I don't tick every single box, but this sounds like me," we'd still love to hear from you. We hire for potential as much as experience
WHAT SUCCESS LOOKS LIKE
By the end of your first year, you'll have:
- Build a strong, sustainable pipeline of SMB opportunities across your territory.
- Establish yourself as a trusted commercial partner to prospective customers and as a credible voice within the fitness market.
- Consistently demonstrated strong pipeline management, forecasting accuracy and sales discipline.
- Built productive relationships across Hapana's Sales, Solutions Engineering, Marketing, Customer Success and Product teams.
- Developed a deep understanding of Hapana's platform, our customers and the commercial challenges facing multi-location fitness businesses.
- Successfully closed new SMB customers and contributed meaningful new ACV to Hapana's US growth.
- Demonstrated the ability to navigate larger and more complex opportunities, including Enterprise deals.
- Built a clear territory strategy and repeatable approach to generating new opportunities.
- Developed thoughtful approaches to connect with prospective clients, sharing successful strategies with the team.
- Achieved or exceeded your annual sales target.
LIFE AT HAPANA
We believe great work happens when people are trusted, supported and given room to do their best work.
What you'll enjoy:
- Remote Working – The flexibility to do your best work remotely.
- Health, Dental & Vision Coverage – Supporting you and your wellbeing.
- Helping you plan and invest for your future offering 401k
- Summer Fridays – Finish at 3pm during summer and start your weekends early.
- Birthday Leave – Take your birthday off, on us.
- Wellness Days – Two additional wellbeing days each year, separate from annual leave.
- Work From Anywhere – Spend up to two weeks each year working from anywhere in the world.
- Home Office Allowance – Create a workspace you'll genuinely enjoy.
- Paid Parental Leave – Supporting both primary and secondary carers.
- Employee Assistance Program (EAP) – Confidential support when you need it.
- And we're continuing to evolve our benefits as Hapana grows.
JOIN US
We're building the technology powering the future of fitness, and we're only just getting started.
If you're an ambitious sales professional who loves building relationships, solving meaningful business problems and closing deals—and you want the opportunity to make a genuine impact in a growing global SaaS company—we'd love to hear from you.
Hapana is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment where everyone can do their best work. Different perspectives make us stronger, and they're one of the reasons we've come this far—and will continue to grow.
We're excited to manage this recruitment ourselves, so we won't be partnering with recruitment agencies for this opportunity.
3+ years B2B sales experience, ideally in SaaS/technology; track record of meeting sales targets; full sales cycle management; consultative selling; HubSpot or similar CRM; remote work capability.
Key Responsibilities
- prospecting new business
- managing sales cycle
- closing deals
Skills & Tools
HubSpot
Job Details
- Category: Sales
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — United States
- Languages: English
Benefits
- Generous paid time off
- Retirement plan
- Generous parental leave
About Hapana
A technology company powering fitness brands with membership, booking, marketing, and payment solutions. — Industry: Information Technology