Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the role
The Account Executive uncovers business pains, articulates ROI, and builds the business case that helps prospects modernize how their marketing data works. You'll own a territory end to end — from first outreach to signed contract.
Your buyers are marketing leaders, marketing ops and RevOps, and the data and analytics teams behind them. Some come to us; many you'll go and find yourself. It's a consultative, multi-stakeholder sale with a technical validation stage, so you'll work closely with our Sales Engineers along the way.
Responsibilities
- Achieve a quarterly revenue quota across new business and expansion in your territory.
- Proactively generate new pipeline — you'll be expected to self-source at least 35% of your own opportunities, not just work inbound.
- Own the full sales cycle: discovery, demo, technical validation with a Sales Engineer, business case and ROI, executive presentation, negotiation and close.
- Build multi-threaded relationships — bring the technical evaluator, the budget owner, and your champion into the process early rather than running a deal through a single contact.
- Qualify with discipline. Confirm budget, decision path, and the real cost of doing nothing before pulling in technical resources — and walk away early from deals that aren't a fit.
- Become an expert at using Improvado's software, and at the marketing problems it solves.
- Coordinate the internal resources needed to win — Sales Engineering, Marketing, Customer Success — and keep every deal moving.
- Keep the CRM accurate and forecast honestly.
- Use AI in your day-to-day workflow — account research, call prep, follow-ups, first drafts. We'll expect you to work the way the company works.
- Leverage your creativity, intellect, and attitude in order to win new business.
Qualifications
- 5+ years in a quota-carrying, full-cycle SaaS Account Executive role.
- 2+ years of experience in the MarTech/AdTech space.
- A track record of carrying and hitting a significant annual quota — you can walk through your numbers year by year with real examples.
- Experience selling to large enterprise organizations with multiple stakeholders and formal buying processes.
- Real outbound prospecting experience — you've built pipeline from scratch, not only worked inbound.
- Familiarity with ad platforms and the digital marketing funnel, and the metrics marketers are measured on.
- Comfortable in a technical sale — you can hold a credible conversation with a data team and then reframe it for a marketing leader.
- Experience in successfully initiating sales cycles with C-level executives.
- Ability to thrive in a constantly changing and evolving work environment.
- Emotional intelligence, natural curiosity, strong listening skills, and coachability.
- Superior communication and organizational skills.
- Comfortable with a modern sales stack (CRM, call recording and coaching tools, prospecting and enrichment tools, LinkedIn Sales Navigator) and with using AI tools in your own workflow.
- Experience working in a startup.
Nice to have
- Experience selling to or working inside agencies.
- Formal training in a qualification methodology (MEDDIC / MEDDPICC or similar).
What We Offer:
- Remote-first environment
- Competitive compensation
- Medical and dental benefits
- 401K plan
- Unlimited PTO
- Paid holidays
- Professional development reimbursement
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